Improving the user experience of a building design software and its trial process
Tolvanen, Anu (2020)
Tolvanen, Anu
2020
Tietotekniikan DI-tutkinto-ohjelma - Degree Programme in Information Technology, MSc (Tech)
Informaatioteknologian ja viestinnän tiedekunta - Faculty of Information Technology and Communication Sciences
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Hyväksymispäivämäärä
2020-05-20
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tuni-202004243682
https://urn.fi/URN:NBN:fi:tuni-202004243682
Tiivistelmä
Building Information Modeling (BIM) systems are nowadays having a massive amount of different features and therefore are quite complex systems. That is why they are becoming harder for the user to learn. User Experience (UX) and usability have not been taken into account much in the development of new features.
Software trials are used more and more as a way of introducing products to new users. This new process has been introduced in Vertex Systems Oy (Vertex) too and free 30-day trial of Building Design product called Vertex BD is offered to new customers. As this whole process is new there is a need for it to be improved further. Good user experience is important in this trial process because the goal is to convert as many trial users into buying customers as possible.
The main goal of this thesis is to improve the user and customer experience of the Vertex BD product and its trial process. The research questions in this thesis are: how to improve the user and customer experience of the Vertex BD product in trial period, how to make the Vertex BD product easier to learn and what are the main user experience problems in the trial process and how to fix them. To answer these three research questions heuristic evaluations and user research was done. User research was done by online surveys that were sent to trial user worldwide via email.
From heuristic evaluations there were 40 usability problems found. Most of them related to the Vertex BD product itself but there were also findings regarding the trial process. The number of answers to the user research was rather small, only 25 answers overall. Still there were some findings from the survey answers too, mainly related to the installation of the software, tutorials and communication in the trial process. Based on these results there were improvement suggestions made for the Vertex BD software, installation, trial process communication (emails, websites etc.), tutorials and documentation. To continue the work started in this thesis these improvement areas will be designed further and implemented with the help of different development teams in the company. In the future user experience is taken more into account in the development process and user research is done also in the future.
Software trials are used more and more as a way of introducing products to new users. This new process has been introduced in Vertex Systems Oy (Vertex) too and free 30-day trial of Building Design product called Vertex BD is offered to new customers. As this whole process is new there is a need for it to be improved further. Good user experience is important in this trial process because the goal is to convert as many trial users into buying customers as possible.
The main goal of this thesis is to improve the user and customer experience of the Vertex BD product and its trial process. The research questions in this thesis are: how to improve the user and customer experience of the Vertex BD product in trial period, how to make the Vertex BD product easier to learn and what are the main user experience problems in the trial process and how to fix them. To answer these three research questions heuristic evaluations and user research was done. User research was done by online surveys that were sent to trial user worldwide via email.
From heuristic evaluations there were 40 usability problems found. Most of them related to the Vertex BD product itself but there were also findings regarding the trial process. The number of answers to the user research was rather small, only 25 answers overall. Still there were some findings from the survey answers too, mainly related to the installation of the software, tutorials and communication in the trial process. Based on these results there were improvement suggestions made for the Vertex BD software, installation, trial process communication (emails, websites etc.), tutorials and documentation. To continue the work started in this thesis these improvement areas will be designed further and implemented with the help of different development teams in the company. In the future user experience is taken more into account in the development process and user research is done also in the future.