Consumer preferences research : case YumYum Baking Oy
Sun, Xiaodan (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121930906
https://urn.fi/URN:NBN:fi:amk-2022121930906
Tiivistelmä
The main purpose of this thesis is to help YumYum Baking OY with research on customer purchasing preferences. Before opening a retail store, it is necessary for companies to know their target customers' shopping habits and figure out what kind of factors will influence customers while consuming. The research explored the importance of customers purchasing preferences and how customer preferences influence company products.
The theoretical framework of customer preferences in this thesis is created to be a fundamental basis for this research. about it explores the importance of customers purchasing preferences, and the framework will also explain the reason why customer preferences will influence company product production.
The research methodology of customer preferences was designed using quantitative methods. From quantitative methods, via survey and found information from customers, also YumYum Baking OY identified the real customers' preferences, which could help the company to produce products using the right way.
The thesis will provide YumYum Baking OY with a rigorous and precise survey results through the questionnaire and results analysis. Through this measurement, the case company can collect useful information and produce the right products which can help the company a lot during the initial period.
The theoretical framework of customer preferences in this thesis is created to be a fundamental basis for this research. about it explores the importance of customers purchasing preferences, and the framework will also explain the reason why customer preferences will influence company product production.
The research methodology of customer preferences was designed using quantitative methods. From quantitative methods, via survey and found information from customers, also YumYum Baking OY identified the real customers' preferences, which could help the company to produce products using the right way.
The thesis will provide YumYum Baking OY with a rigorous and precise survey results through the questionnaire and results analysis. Through this measurement, the case company can collect useful information and produce the right products which can help the company a lot during the initial period.