Opening a Vietnamese coffee house in Finland
Do, Manh (2022)
Do, Manh
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202202222745
https://urn.fi/URN:NBN:fi:amk-202202222745
Tiivistelmä
This thesis gives the basic concept of opening a Vietnamese coffee house in Finland. In the thesis, the author provides the basic thinking and planning a business for an entrepreneur. To understand the market and enter the market as a newcomer, the author using marketing mix (4P) and buyer behavior analysis. To open an authentic Vietnamese café, the café must import the coffee from Vietnam and the author must find and select the suitable supplier for the café.
In order to strengthen the business plan, the author use market research method and marketing mix to approach the market. There are a wide range of target customers in the business so that there are many steps to develop the café.
Finally, to bring out the most practical outcome, the author uses a taste testing survey to analyze the customer behavior when trying a new product so that they can improve the product and the business effectively. Then the author uses SWOT analysis to evaluate the survey.
In order to strengthen the business plan, the author use market research method and marketing mix to approach the market. There are a wide range of target customers in the business so that there are many steps to develop the café.
Finally, to bring out the most practical outcome, the author uses a taste testing survey to analyze the customer behavior when trying a new product so that they can improve the product and the business effectively. Then the author uses SWOT analysis to evaluate the survey.