International Marketing Plan : Case Company Perspective
Liljeroos, Veera; Liljeroos, Veera (2021)
Liljeroos, Veera
Liljeroos, Veera
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021082717185
https://urn.fi/URN:NBN:fi:amk-2021082717185
Tiivistelmä
This thesis was conducted as a part of Bachelor of Business Administration degree in Kajaani University of Applied Sciences. The aim of the research was to create an international marketing plan for a 6-month-old Sotkamo-based company. The client company performs in the tourism field and offers a unique and luxurious glass igloo accommodation option in Sotkamo. The goal of the international marketing plan is to attract international customers, especially from Germany, the Netherlands, and the USA. The marketing plan includes tools for short- and long-term marketing goals and solutions for attracting international customers.