Marketing plan of a wooden amplifier: How to promote it?
Andries, Géraud (2021)
Andries, Géraud
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021061616168
https://urn.fi/URN:NBN:fi:amk-2021061616168
Tiivistelmä
What was the objective of your work?
The objective of this thesis was to find and define the elements to create a marketing campaign both online and offline for a new object. This object is a reused wooden sound amplifier for smartphone.
What did you do? (steps and methods)
The first step was to define the theoretical aspects that we thought should be treated. These aspects were modified or not according to the progress of the work. After defining these theoretical aspects, it was necessary to put barriers in order not to disperse ourselves in the work and to go to the essential.
When everything was well defined and clear, I had to start explaining and defining the theoretical aspects I was going to treat according to the theme of the thesis. The first part was to deal with the off-line marketing part and then do the digital marketing part.
After having dealt with the theory, the application went through the creation of a survey in order to have an external feedback on the project and to know the functioning and the preferences of the users.
What results did you get?
Overall, I was not particularly surprised by the results of the surveys because it met my expectations and what I had imagined. However, I was a little more surprised in the design of the product itself.
What are the conclusions?
To conclude, since it is a simple looking product, it requires a very marketing campaign is needed to promote the project as much as possible.
The objective of this thesis was to find and define the elements to create a marketing campaign both online and offline for a new object. This object is a reused wooden sound amplifier for smartphone.
What did you do? (steps and methods)
The first step was to define the theoretical aspects that we thought should be treated. These aspects were modified or not according to the progress of the work. After defining these theoretical aspects, it was necessary to put barriers in order not to disperse ourselves in the work and to go to the essential.
When everything was well defined and clear, I had to start explaining and defining the theoretical aspects I was going to treat according to the theme of the thesis. The first part was to deal with the off-line marketing part and then do the digital marketing part.
After having dealt with the theory, the application went through the creation of a survey in order to have an external feedback on the project and to know the functioning and the preferences of the users.
What results did you get?
Overall, I was not particularly surprised by the results of the surveys because it met my expectations and what I had imagined. However, I was a little more surprised in the design of the product itself.
What are the conclusions?
To conclude, since it is a simple looking product, it requires a very marketing campaign is needed to promote the project as much as possible.