Attitudes Towards Nepalese Handicrafts: Impacts on Willingness To Pay (WTP) for Nepalese Handicrafts in Finnish Market
Bhurtel, Dev Narayan (2021)
Bhurtel, Dev Narayan
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021053112799
https://urn.fi/URN:NBN:fi:amk-2021053112799
Tiivistelmä
The purpose of this study is to explore how the attitudes towards Nepalese handicrafts can affect willingness to pay in the Finnish market. It analyzes the relationship between consumer’s attitude towards the product and willingness to purchase the product. These days, consumer’s willingness to pay can be varied from one situation to another and also how the product meets the requirements of consumers. Thus, this research is trying to determine the values that underline consumer’s attitudes towards Nepalese handicrafts in the Finnish market and how their attitudes impact on willingness to pay.
This research is based on the case study; therefore, the writer has chosen the quantitative method along with the deductive approach. Hence, the quantitative data have been collected from the primary data, which was conducted through an online questionnaire from 105 handicraft consumers in Finland. The study has found out that the respondents have positive attitudes towards Nepalese handicrafts and are willing to pay for them.
Descriptive analysis was used to analyze demographic features. However, regression analysis was performed to examine the relationship of two variables of this research.
This research is based on the case study; therefore, the writer has chosen the quantitative method along with the deductive approach. Hence, the quantitative data have been collected from the primary data, which was conducted through an online questionnaire from 105 handicraft consumers in Finland. The study has found out that the respondents have positive attitudes towards Nepalese handicrafts and are willing to pay for them.
Descriptive analysis was used to analyze demographic features. However, regression analysis was performed to examine the relationship of two variables of this research.