VIETNAM AS A POTENTIAL MARKET FOR STARTING A BUSINESS – CASE STUDY: IMPORTING FINNISH BERRY POWDERS
Nguyen, Thi Huyen Trang Jr (2020)
Nguyen, Thi Huyen Trang Jr
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061518696
https://urn.fi/URN:NBN:fi:amk-2020061518696
Tiivistelmä
The aim of the thesis is discovering the potential of the Vietnamese market for the case company, AmyBerries Home, in importing Finnish berry powders from the company BERRYFECT in Finland. The research shows a general view of the business market in Vietnam as well as the country’s business culture and business practices. Furthermore, the thesis provides a better understanding of the current situation in the berry powder market particularly.
This study was conducted using both qualitative and quantitative research methods. Data was collected from secondary data findings. The secondary data was extracted from scholarly sources and reliable bases that had studied the market previously, along with up-to-date newspaper articles and journals. The primary data was gathered through an online questionnaire posted on Facebook, and the study was also supported with an online interview with the berry powder supplier, BERRYFECT.
The research gives a clearer picture of the market situation in the developing country of Vietnam, which still has noticeable developments to make in order to become a potential market for AmyBerries Home or any other company to enter. This thesis also includes a marketing mix for a realistic business when entering the Vietnamese market.
This study was conducted using both qualitative and quantitative research methods. Data was collected from secondary data findings. The secondary data was extracted from scholarly sources and reliable bases that had studied the market previously, along with up-to-date newspaper articles and journals. The primary data was gathered through an online questionnaire posted on Facebook, and the study was also supported with an online interview with the berry powder supplier, BERRYFECT.
The research gives a clearer picture of the market situation in the developing country of Vietnam, which still has noticeable developments to make in order to become a potential market for AmyBerries Home or any other company to enter. This thesis also includes a marketing mix for a realistic business when entering the Vietnamese market.