Artificial intelligence in global retail service : A Finnish Perspective
Oyehan, Adewale (2019)
Oyehan, Adewale
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019120925578
https://urn.fi/URN:NBN:fi:amk-2019120925578
Tiivistelmä
Artificial Intelligence is a broad topic which encompasses the applications, software and devices which can perform roles and solve problems in sensible way. With AI, it is possible today with just a voice to issue command to a computer device to perform certain functions and such is done immediately. AI has grown to become a huge part of retail services today.
The aim of this thesis was to examine the role of AI in retail service. Since it is difficult to examine at large the role played by AI in global scale, this thesis was focused on the topic from the Finnish perspective. Finland is one of the pioneers in the use of artificial intelligence and was thus chosen to examine the role which AI played in the retail sector among other sectors of the Finnish economy.
The theoretical framework was divided into two sections. In the first section, the role of AI in the operation of three prominent Finnish companies was discussed. These companies are Elisa - a telecommunication giant, OP - a Finnish bank with a huge customer base, and KONE – a Finnish engineering company. In the second part of the theoretical framework, questionnaire was sent to the students of Centria University of Applied Sciences. The aim was to provide an opportunity to examine the success of AI adoption in public services such as transport, to compare the current place of AI in Finnish economy compared to the rest of the world and generally the customers’ experience when they visit a shopping mall.
In conclusion, the research showed that AI played a huge role in retail services in Finland. It also showed that AI adoption in retail sector is well developed compared to other countries represented in the survey.
The aim of this thesis was to examine the role of AI in retail service. Since it is difficult to examine at large the role played by AI in global scale, this thesis was focused on the topic from the Finnish perspective. Finland is one of the pioneers in the use of artificial intelligence and was thus chosen to examine the role which AI played in the retail sector among other sectors of the Finnish economy.
The theoretical framework was divided into two sections. In the first section, the role of AI in the operation of three prominent Finnish companies was discussed. These companies are Elisa - a telecommunication giant, OP - a Finnish bank with a huge customer base, and KONE – a Finnish engineering company. In the second part of the theoretical framework, questionnaire was sent to the students of Centria University of Applied Sciences. The aim was to provide an opportunity to examine the success of AI adoption in public services such as transport, to compare the current place of AI in Finnish economy compared to the rest of the world and generally the customers’ experience when they visit a shopping mall.
In conclusion, the research showed that AI played a huge role in retail services in Finland. It also showed that AI adoption in retail sector is well developed compared to other countries represented in the survey.