Setting Up an Online Store on Amazon UK. Case Company: Finarte Oy
Nguyen, Oanh Jr (2019)
Nguyen, Oanh Jr
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019060515073
https://urn.fi/URN:NBN:fi:amk-2019060515073
Tiivistelmä
Global e-commerce business has been growing consistently. Doing business online is necessary for companies that want to grow and sell products across borders. The case company is not an exception.
This is a project based thesis. The objective is to create an online store on the UK Amazon site for the commissioning company, Finarte Oy, which is a rug manufacturer based in Fin-land.
The project consists of six different project tasks. They are (1) designing a theoretical framework, (2) studying the carpet and rug market in the UK, (3) comparing e-commerce sites to determine the most optimal e-commerce sales platform for the commissioning company, (4) studying the internet audience and consumer shopping habits in the UK, (5) creating a store on Amazon UK, and (6) evaluating the project.
The thesis presents different concepts, from global e-commerce market, online sales platforms, consumer buying behavior, to store setup guidelines. A brief overview of rug and carpet in the UK is also provided in order to give a general understanding of the industry.
A summary of the whole thesis, recommendations, project evaluation, and learning outcomes are provided in the last chapter. The project was implemented from January to April 2019.
This is a project based thesis. The objective is to create an online store on the UK Amazon site for the commissioning company, Finarte Oy, which is a rug manufacturer based in Fin-land.
The project consists of six different project tasks. They are (1) designing a theoretical framework, (2) studying the carpet and rug market in the UK, (3) comparing e-commerce sites to determine the most optimal e-commerce sales platform for the commissioning company, (4) studying the internet audience and consumer shopping habits in the UK, (5) creating a store on Amazon UK, and (6) evaluating the project.
The thesis presents different concepts, from global e-commerce market, online sales platforms, consumer buying behavior, to store setup guidelines. A brief overview of rug and carpet in the UK is also provided in order to give a general understanding of the industry.
A summary of the whole thesis, recommendations, project evaluation, and learning outcomes are provided in the last chapter. The project was implemented from January to April 2019.