STARTING UP A NEW B2C BUSINESS
Stepanyan, Anastasiia (2019)
Stepanyan, Anastasiia
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019052211330
https://urn.fi/URN:NBN:fi:amk-2019052211330
Tiivistelmä
Everyone who wanted to start their own businesses faced with the problem of lack of information on how to start a new business in general, and about the features of doing business in a particular area.
The thesis reveals questions about what steps need to be taken to launch a premium burger restaurant on the Helsinki market, and moreover the research considers the reasonability of its launch.
To find out the state of the market and the industry as a whole, the author conducts two types of research, namely: the researcher conducts two qualitative interviews with the founders of successful premium burger restaurant chains in Helsinki and beyond, and also the writer conducts a quantitative market segmentation survey to define target customers for the new restaurant.
In conclusion, the author of the thesis creates a viable business plan on the basis of conducted researches and knowledge gained during university studies. Currently, the company is on the stage of development and the management team searches for funding to start the restaurant.
The thesis reveals questions about what steps need to be taken to launch a premium burger restaurant on the Helsinki market, and moreover the research considers the reasonability of its launch.
To find out the state of the market and the industry as a whole, the author conducts two types of research, namely: the researcher conducts two qualitative interviews with the founders of successful premium burger restaurant chains in Helsinki and beyond, and also the writer conducts a quantitative market segmentation survey to define target customers for the new restaurant.
In conclusion, the author of the thesis creates a viable business plan on the basis of conducted researches and knowledge gained during university studies. Currently, the company is on the stage of development and the management team searches for funding to start the restaurant.