Applying Strategic Analysis to enhance competition and innovation : A case study in a small construction company
Nguyen, Thuong (2017)
Nguyen, Thuong
Yrkeshögskolan Arcada
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017053011082
https://urn.fi/URN:NBN:fi:amk-2017053011082
Tiivistelmä
The thesis is to examine the importance of strategic management and strategic analysis, the concepts of sustained competitive advantage, and to present the most fundamental strategic analysis tools used in business strategy, given the context of the construction industry where there is an identified-lack of strategy research and analysis. Competitive advantage in construction industry can be gained or lost based on how well a construction firm is aware and able to apply different important strategic analytical intelligence knowledge and tools such as Porter’s Five Forces, Value Chain and theories of Core Competencies.
The thesis used both secondary sources including published books and online materials and primary sources with semi-structured interview with company key decision-makers in light of theoretical and empirical case study analysis.
The findings of the thesis represented the unacknowledged importance of strategic management and analysis in construction industry. The thesis also suggested that strategic analysis intelligence should be facilitated and subjected to more attention that key decision-makers of company can exploit to positively impact company’s strategic management in building, implementing and evaluating a business strategy to enhance its competitiveness and innovations.
The thesis strongly focused on strategic analysis and research to gain more understanding of the industry structure, of the other factors that determine the gain or loss of competitive advantage other than creating a strategy or plan for them, since the company is still in the early stage of planning and gradually implementing the changes in a stable, innovative and sustainable manner. Therefore, strategy analysis in the thesis have limitations.
The analysis should be considered a valuable approach for enhancing competitiveness and innovation in the company’s operation and management aspects. However, it is strongly believed that the company will improve and ensure the viability of their expansion plan if they plan to follow the thesis as a basic guideline in the stage of strategic analysis and supplement insufficient part of the thesis when needed.
The thesis used both secondary sources including published books and online materials and primary sources with semi-structured interview with company key decision-makers in light of theoretical and empirical case study analysis.
The findings of the thesis represented the unacknowledged importance of strategic management and analysis in construction industry. The thesis also suggested that strategic analysis intelligence should be facilitated and subjected to more attention that key decision-makers of company can exploit to positively impact company’s strategic management in building, implementing and evaluating a business strategy to enhance its competitiveness and innovations.
The thesis strongly focused on strategic analysis and research to gain more understanding of the industry structure, of the other factors that determine the gain or loss of competitive advantage other than creating a strategy or plan for them, since the company is still in the early stage of planning and gradually implementing the changes in a stable, innovative and sustainable manner. Therefore, strategy analysis in the thesis have limitations.
The analysis should be considered a valuable approach for enhancing competitiveness and innovation in the company’s operation and management aspects. However, it is strongly believed that the company will improve and ensure the viability of their expansion plan if they plan to follow the thesis as a basic guideline in the stage of strategic analysis and supplement insufficient part of the thesis when needed.