Business Plan for Existing Venture: Papu Cafe
Truc, Nha (2017)
Truc, Nha
Yrkeshögskolan Arcada
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704184849
https://urn.fi/URN:NBN:fi:amk-201704184849
Tiivistelmä
Finland is considered as one of the potential markets for specialty coffee industry with the high amount of coffee consumption. The aim of this research is developing a business plan for existing business – Papu Cafe in the center of Helsinki, Finland.
In this research, the author focuses on investigating the entrepreneurship and coffee industry in Finland, the characteristics of coffee drinking trends. Besides, it is essential to understand the purpose of conducting a business plan for existing business. This process is sensible for looking backward, monitoring whether the current performance is effective and ensuring achieve the target segment. Especially with enterprise has the ability to build the future strategies; business-planning tasks help it to grow the next level. In the practice part, the author evaluates the past and current performance and strategies of her coffee shop since opening. From that, the future business plan is developed in order to achieve the business objectives, which are evaluating the past performance and examining whether it is possible to launch the e-commerce system.
In this research, the author focuses on investigating the entrepreneurship and coffee industry in Finland, the characteristics of coffee drinking trends. Besides, it is essential to understand the purpose of conducting a business plan for existing business. This process is sensible for looking backward, monitoring whether the current performance is effective and ensuring achieve the target segment. Especially with enterprise has the ability to build the future strategies; business-planning tasks help it to grow the next level. In the practice part, the author evaluates the past and current performance and strategies of her coffee shop since opening. From that, the future business plan is developed in order to achieve the business objectives, which are evaluating the past performance and examining whether it is possible to launch the e-commerce system.