Development of International Strategies and Processes from an External Consultancy Perspective
Lindo, Tony (2016)
Lindo, Tony
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112316938
https://urn.fi/URN:NBN:fi:amk-2016112316938
Tiivistelmä
The main goal of this thesis is to provide useful information regarding internationalization and simultaneously provide evidence on the accelerating effect of enlisting an external consultancy services help. In many fields there is a high potential to expand to foreign markets from Finland and the objective is to find what these activities are. Defining successful factors and discussion among effective methods were used to provide deeper insight on the topic.
The theoretical background includes strategy, process development, consultancy and inter-nationalization. This focuses mostly on strategy process development and consultancy to provide a working knowledge of options and opportunities. In the consultancy topic there is specified information on management consultancy, consultancy as a service and negotiation.
The empirical research was conducted using qualitative research methods in the form of con-tent analysis of seven case studies. Qualitative research methods were chosen as an alternative to traditional interviewing method providing a review on successful and effective practices leading to internationalization. Each case was broken down into frameworks of cases, practices and analyzed using interpretation groups.
Results were provided utilizing analysis of cases and theoretical background uncovering that strategy, process development, innovative solutions and networking were key aspects to focus on as a company trying to internationalize its offerings. These are attributes companies can benefit from by enlisting a consultant to help develop companies’ direction.
In conclusion the study introduces more effective practices and effective methods that companies should focus on when internationalizing. Recommendations for future research and reflecting on the process can be found after conclusions of research. Not only did the companies benefit from expertise provided by consultants but they were able to develop competencies and preparation for growth.
The theoretical background includes strategy, process development, consultancy and inter-nationalization. This focuses mostly on strategy process development and consultancy to provide a working knowledge of options and opportunities. In the consultancy topic there is specified information on management consultancy, consultancy as a service and negotiation.
The empirical research was conducted using qualitative research methods in the form of con-tent analysis of seven case studies. Qualitative research methods were chosen as an alternative to traditional interviewing method providing a review on successful and effective practices leading to internationalization. Each case was broken down into frameworks of cases, practices and analyzed using interpretation groups.
Results were provided utilizing analysis of cases and theoretical background uncovering that strategy, process development, innovative solutions and networking were key aspects to focus on as a company trying to internationalize its offerings. These are attributes companies can benefit from by enlisting a consultant to help develop companies’ direction.
In conclusion the study introduces more effective practices and effective methods that companies should focus on when internationalizing. Recommendations for future research and reflecting on the process can be found after conclusions of research. Not only did the companies benefit from expertise provided by consultants but they were able to develop competencies and preparation for growth.