Development of the Log out zone concept for Radisson Blu Espoo
Wong, Kwok; Salanova, Anna (2016)
Lataukset:
Wong, Kwok
Salanova, Anna
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016061312860
https://urn.fi/URN:NBN:fi:amk-2016061312860
Tiivistelmä
Successful hotel management includes such important tool as noticing current trends of the industry, and making them part of the business. The main trends of current years are well-being and experience management. Radisson Blu Espoo hotel has used those trends to create a theme for the hotel, which has been named as Log Out Zone. It includes different services spaces and activities, with help of which customers can relax and re-energize.
The aim of this thesis is to analyse the perception of the hotel's customers of the log out zone theme and based on the findings make suggestions for development for the current and future projects. The theoretical framework of the thesis covers such concepts as importance of experiential management in the hospitality industry, current trends, loyalty programs and etc. All the theory themes were selected to explain, why it is important to create a certain theme or a concept in the hotel. The empirical part of the thesis and the questionnaire were created to cover all the part of current and future projects of the Log out Zone, in order to analyse which project are the most popular and how LOZ is beneficial for hotel’s services.
Based on the research, it can be said, that Log out Zone is very attractive concept for clients, which has potential to make a memorable stay and some of the project were very popular or could be very popular. It has also shown the weak parts of the theme, based on which the suggestions for development has been made.
The conclusions made regarding the research are only valid for the Radisson Blu Espoo hotel and cannot be generalized for further organizations.
The aim of this thesis is to analyse the perception of the hotel's customers of the log out zone theme and based on the findings make suggestions for development for the current and future projects. The theoretical framework of the thesis covers such concepts as importance of experiential management in the hospitality industry, current trends, loyalty programs and etc. All the theory themes were selected to explain, why it is important to create a certain theme or a concept in the hotel. The empirical part of the thesis and the questionnaire were created to cover all the part of current and future projects of the Log out Zone, in order to analyse which project are the most popular and how LOZ is beneficial for hotel’s services.
Based on the research, it can be said, that Log out Zone is very attractive concept for clients, which has potential to make a memorable stay and some of the project were very popular or could be very popular. It has also shown the weak parts of the theme, based on which the suggestions for development has been made.
The conclusions made regarding the research are only valid for the Radisson Blu Espoo hotel and cannot be generalized for further organizations.