When Architecture serves Collection in daily Operation for People - Visitor Experience in Louisiana Museum of Modern Art
Ye, Jianing (2016)
Ye, Jianing
Laurea-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604084053
https://urn.fi/URN:NBN:fi:amk-201604084053
Tiivistelmä
The purpose of this thesis is to examine visitor experience in the target museum - Louisiana Museum, a successful and unique modern art museum in Denmark. In the thesis, visitor experience is analysed and discussed from four main perspectives: Architecture & Design, People & Concept, Collection & Exhibition, and Operation & Facilitation. The goal of this thesis is to answer the following research question:
How is the visitor experience fulfilled at the target museum and which of these features can be applied at other museums to enhance their visitor experience?
The issues arising from this research question are answered in Chapter 4 and 5, followed by a conclusion. The main body of the thesis consists of empirical research conducted on the museum premises, with reference reviews to support the arguments and findings. Research has also been conducted in the consideration of the target museum’s background and physical conditions. Different study methods, such as observation, interviews, customer journey map, SWOT analysis are applied in the investigations. Suggestions are offered in the end of the thesis to improve visitor experience in the target museum.
The outcome of this paper shows the importance of linking different perspectives together, meaning that visitor experience is an integral part of the whole journey and needs to be studied holistically. Ultimately, these findings will influence the target museum to refine and improve visitor experience, without merely compromising its own values. It is also essential for museums to work together, and to constantly adapt itself to meet the changing demands of their audiences.
How is the visitor experience fulfilled at the target museum and which of these features can be applied at other museums to enhance their visitor experience?
The issues arising from this research question are answered in Chapter 4 and 5, followed by a conclusion. The main body of the thesis consists of empirical research conducted on the museum premises, with reference reviews to support the arguments and findings. Research has also been conducted in the consideration of the target museum’s background and physical conditions. Different study methods, such as observation, interviews, customer journey map, SWOT analysis are applied in the investigations. Suggestions are offered in the end of the thesis to improve visitor experience in the target museum.
The outcome of this paper shows the importance of linking different perspectives together, meaning that visitor experience is an integral part of the whole journey and needs to be studied holistically. Ultimately, these findings will influence the target museum to refine and improve visitor experience, without merely compromising its own values. It is also essential for museums to work together, and to constantly adapt itself to meet the changing demands of their audiences.