Analyzing and Developing Corporate Social Responsibility practices of Kingshuk Co-operative Society Ltd. in Bangladesh
Islam, Aminul; Mazumder, Mohammad Alamgir Hossain (2014)
Islam, Aminul
Mazumder, Mohammad Alamgir Hossain
Lapin ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014123020736
https://urn.fi/URN:NBN:fi:amk-2014123020736
Tiivistelmä
Corporate Social Responsibility is gaining importance for all companies. Corporate Social Responsibly consists of social, economic, and environmental responsibilities. Green marketing, sustainability and ethics are added under Corporate Social Responsibility. The first objective of this research is to acquire an understanding of the concept of Corporate Social Responsibility with a focus on the diverse dimensions of Corporate Social Responsibility and understanding its effects in the context of Bangladesh. The second objective of this research is to find out how the case company perceives Corporate Social Responsibility and evaluates the present of Corporate Social Responsibilities activities of the case company. The third objective of the research is to develop the case company’s Corporate Social Responsibility activities to build an intangible brand equity of the case company to sustain in the long run in Bangladesh. The case company in this research is Kingshuk Co-Operative Society Ltd. Bangladesh.
This research was conducted in the interest of the case company, Kingshuk Co- Operative Society Ltd. Kingshuk wants to improve their Corporate Social Responsibility practices and an activity, with the Corporate Social Responsibility Kingshuk wants to build a good company image for the stakeholders in Bangladesh. A framework is used to describe the structure of the thesis.
Qualitative research method was used in this single case study. Data were mainly collected from primary and secondary sources. Literature was reviewed and semi- structured interviews were conducted via email, Skype, and phone with the Chairman, the Secretary and the CEO of the case company Kingshuk. The answers of the interviews are the primary data of this research.
The results of this research indicate the importance of Corporate Social Responsibility practices in the case company Kingshuk. A set of recommendations is suggested to the case company to enhance its Corporate Social Responsibility activities. This research provides recommendations to assist the case company to become well-known in the local community and differentiate from its competitors.
This research was conducted in the interest of the case company, Kingshuk Co- Operative Society Ltd. Kingshuk wants to improve their Corporate Social Responsibility practices and an activity, with the Corporate Social Responsibility Kingshuk wants to build a good company image for the stakeholders in Bangladesh. A framework is used to describe the structure of the thesis.
Qualitative research method was used in this single case study. Data were mainly collected from primary and secondary sources. Literature was reviewed and semi- structured interviews were conducted via email, Skype, and phone with the Chairman, the Secretary and the CEO of the case company Kingshuk. The answers of the interviews are the primary data of this research.
The results of this research indicate the importance of Corporate Social Responsibility practices in the case company Kingshuk. A set of recommendations is suggested to the case company to enhance its Corporate Social Responsibility activities. This research provides recommendations to assist the case company to become well-known in the local community and differentiate from its competitors.