DEVELOPMENT CONDITIONS AND PROBLEMS OF ALIBABA IN CHINESE E-COMMERCE MARKET
Chen, Wenhao (2014)
Chen, Wenhao
Savonia-ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014060311588
https://urn.fi/URN:NBN:fi:amk-2014060311588
Tiivistelmä
As the new model of the commercial activities of new era, E-commerce has been used by an increasing number of consumers, with the development of network technology. From the beginning of 21st century, a great deal of e-commerce companies have been set up to battle this emerging market as soon as possible. One of the typical cases is Alibaba Corporation, which is the largest network company in China and the second largest internet company worldwide. In the May of 2003, Alibaba spent 100 million Yuan, around 12.5 million euros, on establishing their main personal online trade platform-taobao, which became the primary object of study.
The aim of thesis report as to focus on analyzing the e-commerce market development situation, its shortcomings and threats, particularly the trade security problems of case enterprise Alibaba Corporation.
Fundamentally, this thesis starts with an introduction, it includes the objectives and structure of research. Then is the theoretical part, development situation analysis, environment analysis, BCG Matrix analysis and other research methods are used in this chapter. After the analysis part, writer will try to find some new understandings according to the successful and unsuccessful experiences of Alibaba and give them some small proposals. There are several tables and charts which were found on the internet or books, the references are enclosed.
The aim of thesis report as to focus on analyzing the e-commerce market development situation, its shortcomings and threats, particularly the trade security problems of case enterprise Alibaba Corporation.
Fundamentally, this thesis starts with an introduction, it includes the objectives and structure of research. Then is the theoretical part, development situation analysis, environment analysis, BCG Matrix analysis and other research methods are used in this chapter. After the analysis part, writer will try to find some new understandings according to the successful and unsuccessful experiences of Alibaba and give them some small proposals. There are several tables and charts which were found on the internet or books, the references are enclosed.