Consumer Purchasing Behaviour : Case study of Etisalat Nig.
Aremu, Olaitan (2014)
Aremu, Olaitan
Seinäjoen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405208903
https://urn.fi/URN:NBN:fi:amk-201405208903
Tiivistelmä
The research is aimed at elicit attention to present marketing environment in Nigeria and as regard the importance of consumer purchasing behavior and this is also to ascertain if product brand, taste, personal income, and price and the what relationship it also have on consumer behavior toward Etisalat product.
However, every company must develop new products that suite consumer pur-chase decision. This informed behavior affects how certain consumers react to new products and thereby affect also consumer purchasing behavior or attitude.
The result of this research work indicated that Consumers’ taste, price, product brand etc has a positive implication on consumers’ buying behavior. More so, there is need for the management of Etisalat to be consumer oriented in their business approaches which propose that certain functions either non-existence or existence must be given greater importance.
Finally, the management of Etisalat should ensure that with new product development and greater brand design attracts customers and also to determine which marketing mix it will adopt to create more satisfaction rather than cognitive dissonance.
However, every company must develop new products that suite consumer pur-chase decision. This informed behavior affects how certain consumers react to new products and thereby affect also consumer purchasing behavior or attitude.
The result of this research work indicated that Consumers’ taste, price, product brand etc has a positive implication on consumers’ buying behavior. More so, there is need for the management of Etisalat to be consumer oriented in their business approaches which propose that certain functions either non-existence or existence must be given greater importance.
Finally, the management of Etisalat should ensure that with new product development and greater brand design attracts customers and also to determine which marketing mix it will adopt to create more satisfaction rather than cognitive dissonance.