Benchmarking the online services of local and organic food in Austria
Suorsa, Essi (2013)
Suorsa, Essi
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120319716
https://urn.fi/URN:NBN:fi:amk-2013120319716
Tiivistelmä
Sustainable living, locality and doing together are currently some of the top lifestyle trends. Alongside with the lifestyle development, online retail has increased its share and online food shopping is booming in various countries. This report binds all these themes together and the target country is Austria. When it comes to organic farming, Austria is the leading country in Europe. Also the local origin of the food supplies is currently rated high in this Alpine country.
This report provides information about the Austrian organic and local food box deliverers. The research was conducted in 2012-13. During this time the author familiarized herself with the Austrian market, collected material for the desk research, tested the food box delivery service and did three of the interviews. One interview was done online over email.
The aim for the research was to identify the best practices of the 18 companies that were included in the research. Another target for the research was to gather experiences from the entrepreneurs. This report presents the results from the desk research and from the interviews as well as remarks from testing the food box delivery service on site. As a conclusion, various benchmarks could be identified from the Austrian companies’ business models or ways of operating.
Finnish company Makumaku, the commisioning party for this research, was also interested in possible market gaps in the Austrian market. The combination of a social media platform and organic and local food online retail turned out to be a missing concept in the Austrian market. According to the information obtained about the Austrian target market, this kind of concept would have fair possibilities to succeed.
This report provides information about the Austrian organic and local food box deliverers. The research was conducted in 2012-13. During this time the author familiarized herself with the Austrian market, collected material for the desk research, tested the food box delivery service and did three of the interviews. One interview was done online over email.
The aim for the research was to identify the best practices of the 18 companies that were included in the research. Another target for the research was to gather experiences from the entrepreneurs. This report presents the results from the desk research and from the interviews as well as remarks from testing the food box delivery service on site. As a conclusion, various benchmarks could be identified from the Austrian companies’ business models or ways of operating.
Finnish company Makumaku, the commisioning party for this research, was also interested in possible market gaps in the Austrian market. The combination of a social media platform and organic and local food online retail turned out to be a missing concept in the Austrian market. According to the information obtained about the Austrian target market, this kind of concept would have fair possibilities to succeed.