Enhancing sustainability awareness through green packaging and QR code. : Case company: 360amigo Oü
Gonçalves, Veronika (2013)
Gonçalves, Veronika
HAAGA-HELIA ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052410686
https://urn.fi/URN:NBN:fi:amk-2013052410686
Tiivistelmä
The goal of the thesis is to obtain a physical product, green packaging, for the case company 360amigo. This is accomplished by two separate purchasing processes, the purchasing of the product and the IT services. The objective of the outcome is to enhance the environmental sustainability awareness of a selected target market - the United States.
The theoretical part of the thesis is carried out using a zipper thesis structure. Thus, the theory is applied together with the project´s content and data simultaneously. The theoretical part includes two various aspects of supply chain management, environmental sustainability and purchasing management aspects. The first part of the theory concerns the green packaging and QR code technology, the second part discusses the purchasing process of the product and services.
Both primary and secondary data are used to collect necessary information for completing the project tasks. The Internet serves as a secondary source of collecting data for obtaining various information related to sustainability concerns, as well as for obtaining data on the potential suppliers. Internal documents, such as Request for Information and Request for Quotations, serve as primary data sources in this thesis.
The outcome of this thesis is green packaging with QR code implemented on it. This brings benefits to various stakeholders including customers, the case company and its supplier. Changing the operations of the case company into more sustainable brings a significant competitive advantage in the software industry.
The theoretical part of the thesis is carried out using a zipper thesis structure. Thus, the theory is applied together with the project´s content and data simultaneously. The theoretical part includes two various aspects of supply chain management, environmental sustainability and purchasing management aspects. The first part of the theory concerns the green packaging and QR code technology, the second part discusses the purchasing process of the product and services.
Both primary and secondary data are used to collect necessary information for completing the project tasks. The Internet serves as a secondary source of collecting data for obtaining various information related to sustainability concerns, as well as for obtaining data on the potential suppliers. Internal documents, such as Request for Information and Request for Quotations, serve as primary data sources in this thesis.
The outcome of this thesis is green packaging with QR code implemented on it. This brings benefits to various stakeholders including customers, the case company and its supplier. Changing the operations of the case company into more sustainable brings a significant competitive advantage in the software industry.