THE EFFECT OF THE GROWTHT OF ELECTRONIC COMMERCE ON THE TOURISM DEVELOPMENT IN NIGERIA : Case Study: Wakanow.com
Ariyo, Seliat (2013)
Ariyo, Seliat
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305097496
https://urn.fi/URN:NBN:fi:amk-201305097496
Tiivistelmä
E-commerce in tourism has been a fast growing sector in the tourism industry; today 90% of companies are using the world wide web variously. The aim of this research work was to have an idea and overview of what e-commerce is all about and how people were accepting it globally and also the policy and strategies wakanow.com has implied since her existence in a tourism market like Nigeria where greater percentage of people still believe in the conventional way of visiting travel agencies in person. The objective was also to see how the modern day technological advancement has made vital impacts on the sector.
This research work contained four exclusive parts which are introduction, the theoretical framework, research environment and the data analysis; The introduction describes the thesis objectives, problem solving and limitations. The theoretical framework will give readers the chance to know how electronic commerce emerged, growth till date and the future.
The research used was qualitative research method, also used to finalized this research, and to give a profound knowledge of human behavior, since the aim was to understand an overview knowledge on how e-commerce have been growing and emerging in a country like Nigeria, also the present reaction of the Government, this form of research has given the researcher more understanding of e-commerce in tourism industry in Nigeria.
Finding of the study revealed that cybercrime and the government lack of vision has crippled the development of electronic commerce in Nigeria’s tourism sector. With the help of qualitative research been used in this project work, it showed that the private sectors have introduced e-commerce to various target groups and keeps growing.
This research work contained four exclusive parts which are introduction, the theoretical framework, research environment and the data analysis; The introduction describes the thesis objectives, problem solving and limitations. The theoretical framework will give readers the chance to know how electronic commerce emerged, growth till date and the future.
The research used was qualitative research method, also used to finalized this research, and to give a profound knowledge of human behavior, since the aim was to understand an overview knowledge on how e-commerce have been growing and emerging in a country like Nigeria, also the present reaction of the Government, this form of research has given the researcher more understanding of e-commerce in tourism industry in Nigeria.
Finding of the study revealed that cybercrime and the government lack of vision has crippled the development of electronic commerce in Nigeria’s tourism sector. With the help of qualitative research been used in this project work, it showed that the private sectors have introduced e-commerce to various target groups and keeps growing.