Saint Petersburg Furniture Market Analysis and Its Opportunities. Case: Company X.
Kalinina, Daria (2013)
Kalinina, Daria
Saimaan ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305076845
https://urn.fi/URN:NBN:fi:amk-201305076845
Tiivistelmä
The purpose of this thesis was to discover whether the Saint Petersburg furniture market has opportunities for Company X. Company X is a successful furniture seller in Finland and the company is eager to enter the Saint Petersburg market. The aim of the research was to give recommendations on which Company X should focus on.
For the theoretical part of the study, the gathered information was from literature, articles and Internet sources. The author chose several dimensions for the market analysis, such as company analysis, customer analysis, competitor analysis, market potential, product demand, distribution channels and key success factors. The data for analyzing the empirical research was collected by semi-structured interviews and an online survey.
The final results of the thesis were that there is an opportunity for Company X in the Saint Petersburg furniture market. The way that Company X approaches the opportunities will define the company’s success.
For the theoretical part of the study, the gathered information was from literature, articles and Internet sources. The author chose several dimensions for the market analysis, such as company analysis, customer analysis, competitor analysis, market potential, product demand, distribution channels and key success factors. The data for analyzing the empirical research was collected by semi-structured interviews and an online survey.
The final results of the thesis were that there is an opportunity for Company X in the Saint Petersburg furniture market. The way that Company X approaches the opportunities will define the company’s success.