Business Coaching as a Development Method in Finnish Companies
Laaksonen, Marika (2012)
Laaksonen, Marika
Satakunnan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012111215165
https://urn.fi/URN:NBN:fi:amk-2012111215165
Tiivistelmä
EXECUTIVE SUMMARY
This research focused on providing the required information about business coaching in terms of concept, market potential and focuses areas, for establishing a company offering business coaching services on the Finnish market. The reason why this par-ticular topic was chosen was my passion for business coaching and the belief that it is a very efficient method of development and something that will be increasingly used in the future.
This research was a qualitative research and aimed to find out the role of business coaching in Finnish companies today, benefits of business coaching and the future of business coaching. Empirical research was done with the help of semi-structured in-terviewing of selected HR professionals, business coaches, coachees and business coaching pioneers both from Finland and abroad.
The results show that Finnish companies do know what business coaching is but it is not widely utilized yet. It is mostly utilized for executive and leader development and change management. The results also show that there are proven experiences of business coaching: coachees report having validation for their own ideas, mirroring their own behavior, realizing some significant things about themselves and increased self-confidence after coaching. The best way to track the benefits of business coach-ing is to set a target in the beginning of the process and measure the target again after the process.
The future of business coaching seems to be more on the team coaching and internal coaching due to the lack of money to be spent for development in the companies. The research showed that it is best if the business coach has a niche of their own to succeed in the already saturated market.
For the purpose of establishing my own business coaching company, this research has helped me identify some actions to start with: determine my own niche, prepare well to ensure success, gain experience and refer to it when selling the services, keep on developing myself, and have self-confidence on my own experience, competence and personality.
This research focused on providing the required information about business coaching in terms of concept, market potential and focuses areas, for establishing a company offering business coaching services on the Finnish market. The reason why this par-ticular topic was chosen was my passion for business coaching and the belief that it is a very efficient method of development and something that will be increasingly used in the future.
This research was a qualitative research and aimed to find out the role of business coaching in Finnish companies today, benefits of business coaching and the future of business coaching. Empirical research was done with the help of semi-structured in-terviewing of selected HR professionals, business coaches, coachees and business coaching pioneers both from Finland and abroad.
The results show that Finnish companies do know what business coaching is but it is not widely utilized yet. It is mostly utilized for executive and leader development and change management. The results also show that there are proven experiences of business coaching: coachees report having validation for their own ideas, mirroring their own behavior, realizing some significant things about themselves and increased self-confidence after coaching. The best way to track the benefits of business coach-ing is to set a target in the beginning of the process and measure the target again after the process.
The future of business coaching seems to be more on the team coaching and internal coaching due to the lack of money to be spent for development in the companies. The research showed that it is best if the business coach has a niche of their own to succeed in the already saturated market.
For the purpose of establishing my own business coaching company, this research has helped me identify some actions to start with: determine my own niche, prepare well to ensure success, gain experience and refer to it when selling the services, keep on developing myself, and have self-confidence on my own experience, competence and personality.