Communication Strategy for Immigrants Integration: Case: The Finnish Post and Logistics Union (PAU)
Chidom, Charles (2012)
Chidom, Charles
HAAGA-HELIA ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012060812253
https://urn.fi/URN:NBN:fi:amk-2012060812253
Tiivistelmä
This study explains the reasons behind immigrant members’ low participation in events organized by the Post and Logistics Union (PAU). The need for this study was ignited by the poor turnout of immigrants to the immigrant night organized by PAU on the 7th of April 2010.
The study was conducted within a period of 12 months. It started in May 2010 when the proposal was approved by PAU and ended in August 2011. The scope of this study is restricted to Finland’s capital area (Helsinki, Espoo and Vantaa), however data col-lection was not restricted to this region alone.
The main objective of the study was to propose a communication strategy which will facilitate immigrants’ participation in PAU’s organized events and integrate them into the Union.
The theoretical framework was based on communications, intercultural communica-tion literature and organizational behaviour models.
The study used an interpretivism epistemology which is a phenomenon based para-digm. With case study as research strategy which lead to the collection of quantitative data from Finnish and immigrant members of PAU and qualitative data through struc-tured, semi-structured and in-depth interviews of strategically chosen informants.
The result of the research showed that incomplete communication process, lack of interesting topic of discussion during events, and little or no availability of information regarding events are some of the reasons that discourage immigrants from participating in events. Eight themes, which include Motivation, Language, Training (Education), Awareness, Knowledge, Medium, Ignorance and Interesting Topics of Discussion, are considered as factors for providing integration mechanism for the immigrant members and enhance immigrants’ participation as well as for helping bridge the gap in the communication process between the Union and its immigrant members.
The study was conducted within a period of 12 months. It started in May 2010 when the proposal was approved by PAU and ended in August 2011. The scope of this study is restricted to Finland’s capital area (Helsinki, Espoo and Vantaa), however data col-lection was not restricted to this region alone.
The main objective of the study was to propose a communication strategy which will facilitate immigrants’ participation in PAU’s organized events and integrate them into the Union.
The theoretical framework was based on communications, intercultural communica-tion literature and organizational behaviour models.
The study used an interpretivism epistemology which is a phenomenon based para-digm. With case study as research strategy which lead to the collection of quantitative data from Finnish and immigrant members of PAU and qualitative data through struc-tured, semi-structured and in-depth interviews of strategically chosen informants.
The result of the research showed that incomplete communication process, lack of interesting topic of discussion during events, and little or no availability of information regarding events are some of the reasons that discourage immigrants from participating in events. Eight themes, which include Motivation, Language, Training (Education), Awareness, Knowledge, Medium, Ignorance and Interesting Topics of Discussion, are considered as factors for providing integration mechanism for the immigrant members and enhance immigrants’ participation as well as for helping bridge the gap in the communication process between the Union and its immigrant members.