Formulating a feasible business idea in Finland : case: Silta Consultancy Oy
Dragoi, Alina; Tatosian, Cosmin Givan (2011)
Dragoi, Alina
Tatosian, Cosmin Givan
Lahden ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201104214701
https://urn.fi/URN:NBN:fi:amk-201104214701
Tiivistelmä
The purpose of the thesis is to formulate a feasible business idea and create a preliminary dynamic business model for a start-up company in Lahti, Finland. The case study is focusing on the cleantech sector, both in Romania and Finland. Nowadays the cleantech sector shows a great potential both in emerging but also developed countries.
The theory part emphasizes the importance of business planning; therefore a business idea model will be used including the following elements: market need, target market, services, image and mode of operation. Moreover, for a better understanding of the Romanian target market, a PEST analysis will be applied. Furthermore, a SWOT analysis will be also conducted in order to highlight the strengths, weaknesses, opportunities and threats of the cleantech sector in Romania. The cleantech sector is described generally throughout the study.
The research is a case study that concentrates on creating a preliminary business plan. Primary data collection was carried through unstructured interviews and meetings. Several persons from different organizations in Finland were interviewed in order to determine the potential of the case company. Moreover, the acquisition of secondary sources was gathered through written books, articles and internet web pages.
Even though the Romanian market provides high potential for foreign investment, the authors' business idea requires further investigation in order to determine whether this particular moment is suitable for their start-up business.
The theory part emphasizes the importance of business planning; therefore a business idea model will be used including the following elements: market need, target market, services, image and mode of operation. Moreover, for a better understanding of the Romanian target market, a PEST analysis will be applied. Furthermore, a SWOT analysis will be also conducted in order to highlight the strengths, weaknesses, opportunities and threats of the cleantech sector in Romania. The cleantech sector is described generally throughout the study.
The research is a case study that concentrates on creating a preliminary business plan. Primary data collection was carried through unstructured interviews and meetings. Several persons from different organizations in Finland were interviewed in order to determine the potential of the case company. Moreover, the acquisition of secondary sources was gathered through written books, articles and internet web pages.
Even though the Romanian market provides high potential for foreign investment, the authors' business idea requires further investigation in order to determine whether this particular moment is suitable for their start-up business.