HRM SUSTAINABLE POLICIES AND CSR: A study of the influence on employees and customers
Colombo, Viviana (2020-03-18)
Colombo, Viviana
18.03.2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe202003188529
https://urn.fi/URN:NBN:fi-fe202003188529
Tiivistelmä
CSR has been a matter of study for many years, and it still very discussed. The effects that CSR can have on the company and its stakeholders have been ascertained in recent years.
Through this study, the side of CSR concerning employees, HRM sustainable policies, has been deepened through employees’ and customers’ perspectives. The choice of these two stakeholders was dictated by the importance that they have for the company and by the fact that they best represent society as its whole; almost everyone is an employee and/or a customer.
It was fundamental first to analyse the role that HRM has in CSR policies within a company, as well as the importance of employees and customers. A case study research was held on a company, interviewing both its employees and customers in order to verify the influence that HRM sustainable policies and CSR have on the subjects considered.
For the employees’ analysis, three rates were used in order to measure results: employee engagement, employee turnover and employee motivation, while the main factor determining customers’ investigation was the willingness to pay a higher price for CSR.
The results prove the relevance of HRM sustainable policies for employees: they are greatly affected by these kind of initiatives. An interesting finding regards the involvement of employees in CSR: without it, all the benefits that CSR can bring to the company are weakened, and internal communication has a crucial role in it.
On the other hand, costumers seem more focused on the environmental part of CSR, with scarce attention to the HRM sustainable policies: they claim to be interested but not informed about it; therefore, it emerges the critical role of communication also with customers.
The analysis carried out in this study highlight the importance that CSR is acquiring, with more attention by society: this is reflected in people’s reaction to CSR initiatives both as employees and customers. The role of HRM sustainable policies is fundamental even if still not so known.
Through this study, the side of CSR concerning employees, HRM sustainable policies, has been deepened through employees’ and customers’ perspectives. The choice of these two stakeholders was dictated by the importance that they have for the company and by the fact that they best represent society as its whole; almost everyone is an employee and/or a customer.
It was fundamental first to analyse the role that HRM has in CSR policies within a company, as well as the importance of employees and customers. A case study research was held on a company, interviewing both its employees and customers in order to verify the influence that HRM sustainable policies and CSR have on the subjects considered.
For the employees’ analysis, three rates were used in order to measure results: employee engagement, employee turnover and employee motivation, while the main factor determining customers’ investigation was the willingness to pay a higher price for CSR.
The results prove the relevance of HRM sustainable policies for employees: they are greatly affected by these kind of initiatives. An interesting finding regards the involvement of employees in CSR: without it, all the benefits that CSR can bring to the company are weakened, and internal communication has a crucial role in it.
On the other hand, costumers seem more focused on the environmental part of CSR, with scarce attention to the HRM sustainable policies: they claim to be interested but not informed about it; therefore, it emerges the critical role of communication also with customers.
The analysis carried out in this study highlight the importance that CSR is acquiring, with more attention by society: this is reflected in people’s reaction to CSR initiatives both as employees and customers. The role of HRM sustainable policies is fundamental even if still not so known.