Brand Mash-Up. Collaborations, Partnerships & Branding Re-Invented
Sipilä, Maria; Ekström, Maria (2019)
Sipilä, Maria
Ekström, Maria
Laurea-ammattikorkeakoulu
2019
Julkaisun pysyvä osoite on
https://urn.fi/URN:ISBN:978-951-799-487-3
https://urn.fi/URN:ISBN:978-951-799-487-3
Tiivistelmä
This is not your ordinary branding book.
Forget slow marketing tools – mash-ups are the newest and most innovative for gaining traction and building value for your brand. Brand mash-up presents an array of compelling and inspiring examples of partnerships, from luxury brands teaming up with sneaker manufacturers to clever gaming and design collaborations. Our case studies examine success stories of Finnish collaborations with well-known international brands, and we provide insight to other international team-ups that soared and ones that simply didn’t get off the ground.
In Brand Mash-up you will find for experimenting with and creating brand mash-ups, developed and tested by over one hundred MBA students at Laurea University of Applied Sciences. You can also familiarize yourself with the growing role of artificial intelligence in marketing and brand building and learn why an increasing number of mash-ups are taking place in all type of businesses.¨
This book is a powerful tool for business leaders, marketing professionals, and creative teams in companies of all sizes, as well as for anyone seeking to keep up with the latest and boldest marketing techniques.
Welcome to the world of mash-ups!
Forget slow marketing tools – mash-ups are the newest and most innovative for gaining traction and building value for your brand. Brand mash-up presents an array of compelling and inspiring examples of partnerships, from luxury brands teaming up with sneaker manufacturers to clever gaming and design collaborations. Our case studies examine success stories of Finnish collaborations with well-known international brands, and we provide insight to other international team-ups that soared and ones that simply didn’t get off the ground.
In Brand Mash-up you will find for experimenting with and creating brand mash-ups, developed and tested by over one hundred MBA students at Laurea University of Applied Sciences. You can also familiarize yourself with the growing role of artificial intelligence in marketing and brand building and learn why an increasing number of mash-ups are taking place in all type of businesses.¨
This book is a powerful tool for business leaders, marketing professionals, and creative teams in companies of all sizes, as well as for anyone seeking to keep up with the latest and boldest marketing techniques.
Welcome to the world of mash-ups!