Mothers’ self-representations and representations of childhood on social media
Kallioharju, M., Wilska, T.-A., & Vänskä, A. (2023). Mothers’ self-representations and representations of childhood on social media. Young Consumers, 24(4), 485-499. https://doi.org/10.1108/YC-06-2022-1541
Julkaistu sarjassa
Young ConsumersPäivämäärä
2023Tekijänoikeudet
© 2023 the Authors
Purpose
The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations of the mothers’ extended self and the kind of childhood representations produced by the social media accounts. They also investigated mothers’ perceptions of children’s privacy when engaging in sharenting – the sharing of information about children or parenting online.
Design/methodology/approach
The study is based on 16 semi-structured interviews with Finnish mothers who had Instagram accounts focusing on children’s fashion.
Findings
Children’s fashion photos play a diverse role in mothers’ identity work. The photos can be used to express a mother’s taste and aesthetic skills, to express values, to fit into peer groups and to store memories of oneself and the children. Through the photos, representations of the prevailing Finnish childhood ideals, such as authenticity, naturalness and playfulness, are reproduced. The mothers perceived the children as part of their extended self and justified sharenting with mother- and child-centered arguments.
Originality/value
Through shedding light on the practices of social media fashion photography, this paper provides insights into how commercialism and social media shape cultural expectations for both motherhood and childhood. The paper contributes to previous research on sharenting, extending it to the context of fashion photography.
...
Julkaisija
EmeraldISSN Hae Julkaisufoorumista
1747-3616Asiasanat
motherhood extended self self-representation consumption childhood children’s fashion children’s clothing social media sharenting purchase requests online media other media and children representaatio äidit sosiaalinen media valokuvat lapset (ikäryhmät) itseilmaisu muoti ulkonäkö kulutus kuluttajakäyttäytyminen vanhemmuus yksityisyys
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/183253740
Metadata
Näytä kaikki kuvailutiedotKokoelmat
Rahoittaja(t)
Suomen AkatemiaRahoitusohjelmat(t)
Strategisen tutkimuksen ohjelmat STN, SA; Akatemiaohjelma, SALisätietoja rahoituksesta
This work was supported by Kone Foundation, Academy of Finland (#320370), Strategic Research Council (#327237), Strategic Research Council (#327395), Intimacy in Data-driven Culture (IDA). The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.Lisenssi
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