Why Do Users Switch Mobile Applications? : Trialing Behavior as a Predecessor of Switching Behavior
Salo, M., & Makkonen, M. (2018). Why Do Users Switch Mobile Applications? : Trialing Behavior as a Predecessor of Switching Behavior. Communications of the Association for Information Systems, 42, Article 14. https://doi.org/10.17705/1CAIS.04214
Julkaistu sarjassa
Communications of the Association for Information SystemsPäivämäärä
2018Tekijänoikeudet
© Association for Information Systems, 2018
Mobile application providers face high user losses because users can easily and often switch to an alternative application. Researchers have recently started to study information technology (IT) switching. However, no studies have concentrated on the unique context of mobile applications. Mobile application switching differs from the switching behavior related to many other IT products and services because of the highlighted role of alternatives, beta versions, updates, reviews, and users’ spontaneous behavior. To address this gap, we develop a mobile-specific model by using a qualitative research approach. As a theoretical contribution, we introduce trialing behavior as a predecessor of switching behavior and present six new behavioral antecedents for them. As practical implications, we suggest ways for mobile application providers and developers to reduce user churn.
Mobile application providers face high user losses because users can easily and often switch to an alternative application. Researchers have recently started to study information technology (IT) switching. However, no studies have concentrated on the unique context of mobile applications. Mobile application switching differs from the switching behavior related to many other IT products and services because of the highlighted role of alternatives, beta versions, updates, reviews, and users’ spontaneous behavior. To address this gap, we develop a mobile-specific model by using a qualitative research approach. As a theoretical contribution, we introduce trialing behavior as a predecessor of switching behavior and present six new behavioral antecedents for them. As practical implications, we suggest ways for mobile application providers and developers to reduce user churn.
...
Julkaisija
Association for Information SystemsISSN Hae Julkaisufoorumista
1529-3181Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/28001188
Metadata
Näytä kaikki kuvailutiedotKokoelmat
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
Free-to-Switch? : Consumer Switching Behavior in Freemium Mobile Games
Kallioniemi, Juho (2022)Freemium-liiketoimintamallia hyödyntävät mobiilipelit ovat erittäin suosittuja sovelluskaupoissa ja hyvin tuottavia niiden kehittäjille ja julkaisijoille. Mobiiliympäristössä uuteen peliin vaihtaminen on kuitenkin helppoa ... -
The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior
Gibson, Ben (2016)With climate change becoming ever-present as a huge environmental issue for the modern era to address, pro-environmental behavior (PEB) is becoming an increasingly relevant area. There seems to be a divergence between how ... -
The self-perceived commitment and relationship maintenance behaviors among Finnish-Chinese couples in Finland : an application of the investment model in intercultural romantic relationship studies
An, Bo (2015)The investment model (2003) has been widely used in romantic relationship studies but rarely in an intercultural context. This study tests the investment model by examining Finnish-Chinese couples’ self-perceptions of ... -
Effect of enjoyment on attitude and on behavioral intention to use mobile applications when technology use is mandatory
Kurkinen, Erkki (2014)Tässä tutkimuksessa tutkittiin kolmen tekijän, käyttöaikeen, nautinnollisuuden ja asenteen vaikutusta teknologian hyväksynnässä, kun teknologian käyttäminen on pakollista. Tutkimus koostui sekä kirjallisuuskatsauksesta ... -
Effects of Chinese youth consumer recycling behavior decisions : application of TPB theory to beverage container recycling system adoption
Liu, Xuchang (2016)Increasing municipal waste is a challenge that China is facing during decades, especially along with the economic growth. Although recycling is apparently an efficient method to deal with the problem, 2% of solid waste ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.