Extending the Technology Acceptance Model with Personal Innovativeness and Technology Readiness : A Comparison of Three Models
Koivisto, K., Makkonen, M., Frank, L., & Riekkinen, J. (2016). Extending the Technology Acceptance Model with Personal Innovativeness and Technology Readiness : A Comparison of Three Models. In J. Versendaal, C. Kittl, A. Pucihar, & M. K. Borstnar (Eds.), BLED 2016 : Proceedings of the 29th Bled eConference "Digital Economy" (pp. 113-128). Moderna organizacija. http://aisel.aisnet.org/bled2016/41
Päivämäärä
2016Tekijänoikeudet
© The Authors, 2016. This is a Final Draft version of an article whose final and definitive form has been published in the Proceedings of the 29th Bled eConference "Digital Economy".
This study concentrates on the role of personal traits in technology acceptance by
comparing which of the two personal trait constructs commonly used in IS research,
personal innovativeness in the domain of information technology (PIIT) or technology
readiness index (TRI), performs better in terms of promoting the explanatory power of
the technology acceptance model (TAM). The comparisons are conducted in the case
context of online services offered by electric suppliers, and the study is based on the
data collected from 1,176 consumers through an online survey and analysed by using
structural equation modelling (SEM). The findings of the study show that the inclusion
of both PIIT and TRI into basic TAM promotes the explanatory power of the model
especially in terms of perceived ease of use but also in terms of perceived usefulness
and use intention. At the end of the paper, practical implications for electric suppliers
and the adoption of their online services are also discussed.
...
Julkaisija
Moderna organizacijaEmojulkaisun ISBN
978-961-232-287-8Konferenssi
Bled eConferenceKuuluu julkaisuun
BLED 2016 : Proceedings of the 29th Bled eConference "Digital Economy"Asiasanat
Alkuperäislähde
http://aisel.aisnet.org/bled2016/41Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/26334489
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