Society Versus Business Organization: The Strategic Role of Marketing
Modesto Veludo-de-Oliveira, T. (2006). Society Versus Business Organization: The Strategic Role of Marketing EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 11 (1). Retrieved from http://ejbo.jyu.fi
Julkaistu sarjassa
EJBO - Electronic Journal of Business Ethics and Organization StudiesPäivämäärä
2006Tekijänoikeudet
© Business and Organization Ethics Network (BON)
This paper is intended to discuss the role of business organization within society, contributing to the theoretical
and managerial understanding of this matter. Concepts of strategic marketing and societal marketing are presented and comparatively analysed. In addition, corporate positioning based on social responsibility
is examined. The author believes that managers should accept the challenge of balancing the interests of society with those of organizations, trying to reach the best relationship between them.
Julkaisija
Business and Organization Ethics Network (BON)ISSN Hae Julkaisufoorumista
1239-2685
Alkuperäislähde
http://ejbo.jyu.fiMetadata
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