Growth hacking plan for SaaS startup. Case company: Treamer
Eguiguren Mota, Unai (2022)
Eguiguren Mota, Unai
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052512055
https://urn.fi/URN:NBN:fi:amk-2022052512055
Tiivistelmä
Finland has a relevant startup scene in the Nordic countries, and it is one of the most important in Europe. Growth stories like Dropbox or Airbnb has made growth hacking a trendy topic among digital entrepreneurs and it has been discussed lately as a powerful technique for startups to grow.
The objective of this thesis is to create a B2C growth hacking plan for a case company called Treamer. Therefore, growth hacking is assessed from two points of view: theoretical and practical. Due to its long customer journey and its marketplace condition, Treamer’s business model offers interesting possibilities for growth hacking.
The thesis has been carried out in collaboration with Treamer. The author has researched Treamer’s processes and gathered data from their operations. This was done by carrying out structured and semi-structured interviews with Treamer employees and Treamer users, and also by gathering data from software, and by analyzing the author ́s own customer journey.
The findings of the research identified bottlenecks and problems within Treamer’s cus- tomer journey. The findings also showed bottlenecks in user activation and user retention.
The thesis suggests a set of recommendations for tackling the bottlenecks. The recom- mendations consist of a set of growth hacking experiments aiming to boost growth in terms of user activation and user retention.
The objective of this thesis is to create a B2C growth hacking plan for a case company called Treamer. Therefore, growth hacking is assessed from two points of view: theoretical and practical. Due to its long customer journey and its marketplace condition, Treamer’s business model offers interesting possibilities for growth hacking.
The thesis has been carried out in collaboration with Treamer. The author has researched Treamer’s processes and gathered data from their operations. This was done by carrying out structured and semi-structured interviews with Treamer employees and Treamer users, and also by gathering data from software, and by analyzing the author ́s own customer journey.
The findings of the research identified bottlenecks and problems within Treamer’s cus- tomer journey. The findings also showed bottlenecks in user activation and user retention.
The thesis suggests a set of recommendations for tackling the bottlenecks. The recom- mendations consist of a set of growth hacking experiments aiming to boost growth in terms of user activation and user retention.