Internationalization of an industry: Exportability and International Development of equine industry enterprises - Case study with the consulting company GHI-German Horse Industry Consulting GmbH and its member network
Snellen, Ida (2021)
Snellen, Ida
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021060414357
https://urn.fi/URN:NBN:fi:amk-2021060414357
Tiivistelmä
Internationalization - a term that not only demands a substantial planning, time and costs in enterprises; external consulting assistance and the application of strategies are often essential. Growing globalization and more competition causes almost all economic sectors to internationalize in the short or long term.
This thesis deals comprehensively with one specific industry: the equine industry. Always an economically important factor, the equine industry has developed significantly in its main function in recent decades, hence growing constantly. This thesis has aimed the mission to develop strategies to provide constructive recommendations for a more successful internationalization. In close cooperation with the business and consulting network GHI - German Horse Industry Consulting GmbH, solutions for better exportability and international development were sought. For this purpose, the overall economic relevance of the industry was determined. Quantitative and qualitative research methods in this thesis and interviews with experts were conducted in order to formulate strategy concepts. The second part of the thesis comprises export strategies, with a focus on the successful handling of trade barriers. Due to their complexity, two Extra-European examples were consulted specifically for the American and Russian markets. Research results serve as an extended information base for GHI members and other companies and can be actively implemented with several support programs. Regarding international development strategies, a pillar model, consisting of a communication, international network cooperation and co-financing construct, was additionally created by the author, which is conceptually intended to guide GHI to further international expansion of itself and its members.
This thesis deals comprehensively with one specific industry: the equine industry. Always an economically important factor, the equine industry has developed significantly in its main function in recent decades, hence growing constantly. This thesis has aimed the mission to develop strategies to provide constructive recommendations for a more successful internationalization. In close cooperation with the business and consulting network GHI - German Horse Industry Consulting GmbH, solutions for better exportability and international development were sought. For this purpose, the overall economic relevance of the industry was determined. Quantitative and qualitative research methods in this thesis and interviews with experts were conducted in order to formulate strategy concepts. The second part of the thesis comprises export strategies, with a focus on the successful handling of trade barriers. Due to their complexity, two Extra-European examples were consulted specifically for the American and Russian markets. Research results serve as an extended information base for GHI members and other companies and can be actively implemented with several support programs. Regarding international development strategies, a pillar model, consisting of a communication, international network cooperation and co-financing construct, was additionally created by the author, which is conceptually intended to guide GHI to further international expansion of itself and its members.