Do you want fries with that? : A product-based study of hamburger flavour combinations and customer preferences in the Nummela, Finland area.
Masterson, Eric (2021)
Masterson, Eric
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052511086
https://urn.fi/URN:NBN:fi:amk-2021052511086
Tiivistelmä
The purpose of this thesis was to find out what are the taste, restaurant, hamburger, and international flavour preferences of the Nummela, Finland population. This data would be used to determine if the opening of a premium hamburger restaurant in the area would not only be ecconomical but well received by the local population.
The measuring tool used for the thesis was a Webropol survey created by the author. It was then distributed via numerous local Facebook groups in the Nummela area. The survey was conducted over a three-week period in November 2020. The primary data received was of excellent quality and provided more than adequate data to confirm the hypotheses. By starting with broader topics and narrowing them down at each phase, and by using data found in the previous phase allowed the thesis to become more and more specific towards the end. This in turn provided the maximum relevant data to the author. Data that will be used in the decision process of whether or not to open a premium hamburger restaurant in Nummela, Finland.
The results of the survey showed that people in the Nummela area have meals not cooked at home on a regular basis. They choose a wide variety of different types of foods and where they choose to have them. The population responded well towards all of the proposed internationally themed burgers and provided great insight to what topping, meat, condiment, and sauces they enjoy eating. When presented with the conceptual plan for the restaurant, the respondents gravitated towards the ideas, and many commented about how they cannot wait for this place to open.
The further development of this restaurant plan is now confirmed to the author. He will continue to move forward with plans to open once the overall situation with Covid-19 in Finland allows the safe visitation of restaurants and the economical conditions are acceptable to be a restaurateur.
The measuring tool used for the thesis was a Webropol survey created by the author. It was then distributed via numerous local Facebook groups in the Nummela area. The survey was conducted over a three-week period in November 2020. The primary data received was of excellent quality and provided more than adequate data to confirm the hypotheses. By starting with broader topics and narrowing them down at each phase, and by using data found in the previous phase allowed the thesis to become more and more specific towards the end. This in turn provided the maximum relevant data to the author. Data that will be used in the decision process of whether or not to open a premium hamburger restaurant in Nummela, Finland.
The results of the survey showed that people in the Nummela area have meals not cooked at home on a regular basis. They choose a wide variety of different types of foods and where they choose to have them. The population responded well towards all of the proposed internationally themed burgers and provided great insight to what topping, meat, condiment, and sauces they enjoy eating. When presented with the conceptual plan for the restaurant, the respondents gravitated towards the ideas, and many commented about how they cannot wait for this place to open.
The further development of this restaurant plan is now confirmed to the author. He will continue to move forward with plans to open once the overall situation with Covid-19 in Finland allows the safe visitation of restaurants and the economical conditions are acceptable to be a restaurateur.