Digital Marketing Plan for Case Company Techie Solutions
Hysenbelliu, Franci (2021)
Hysenbelliu, Franci
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202104255735
https://urn.fi/URN:NBN:fi:amk-202104255735
Tiivistelmä
The aim of this thesis was to create a digital marketing plan for the case companies Techie Solutions. The project objective was to design a digital marketing plan which support their current and future digital marketing endeavours. The digital marketing plan paramount goal to increase the commissioning company’s brand awareness, website traffic, and social media activity.
The theoretical framework expanded on the topics of content marketing, social media marketing, search engine marketing. SOSTAC planning model served as the planning model for the final digital marketing plan and created the presentation for the commissioning company. The research was conducted through a semi-structured qualitative interview with the CEO of the case company and consulting academic literature online; however, constant communication was kept through the process.
Each of the aforementioned topics were divided into five project tasks, giving additional context, and highlighting each strategies' importance. In addition, a situation analysis was performed to assess the commissioning company’s current marketing practices. Competitor analysis was done on two competitors of choice, and the chapter was concluded with a SWOT analysis.
The project result was a digital marketing plan equipped with solving the wants and needs of the commissioning company. The project implementation will be left for Techie Solutions, therefore further results will be analysed by the commissioning company.
The theoretical framework expanded on the topics of content marketing, social media marketing, search engine marketing. SOSTAC planning model served as the planning model for the final digital marketing plan and created the presentation for the commissioning company. The research was conducted through a semi-structured qualitative interview with the CEO of the case company and consulting academic literature online; however, constant communication was kept through the process.
Each of the aforementioned topics were divided into five project tasks, giving additional context, and highlighting each strategies' importance. In addition, a situation analysis was performed to assess the commissioning company’s current marketing practices. Competitor analysis was done on two competitors of choice, and the chapter was concluded with a SWOT analysis.
The project result was a digital marketing plan equipped with solving the wants and needs of the commissioning company. The project implementation will be left for Techie Solutions, therefore further results will be analysed by the commissioning company.