Marketing strategies and their psychological impact on customers in 2020
Achkanova, Zarina (2021)
Achkanova, Zarina
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202102192486
https://urn.fi/URN:NBN:fi:amk-202102192486
Tiivistelmä
This thesis will examine the question of how promotion works and influences users psychologically. Proving the point that advertising, in general, has quite a complex set of various tools and tricks to prompt a buyer to shop more and come back often.
Mostly these marketing strategies targeting the female part of customers because women are much more prone to make rash decisions while shopping. Females tend to come back to acquire new clothes items following fashion trends which as a rule drastically change every season due to the fast-fashion industry.
Using platforms like Facebook, Instagram, Youtube, Twitter, and many others depending on the part of the world ( for example in China local population dominantly using the media platform Weibo), many stores and companies are daily busy with creating new headlines with catchy phrases and flashy pictures to draw the attention of the public.
In recent years the average person owns as many things as a whole family of 5 people twenty years ago. Therefore, the sum of waste from the same average person increased so much that it is really hard to estimate how to get rid of it in a most environment-friendly way because doing so costs immense money.
Research might bring some light to questions about why we continue buying things we don`t really need and keep ourselves in this loop of endless consumerism. Expensive items some celebrity wears on the cover of a magazine or annoying ad often repeated on the screens of TV on commercial breaks. This work will focus on what kind of marketing strategies are especially successful to maintain an illusion that people always need something.
Mostly these marketing strategies targeting the female part of customers because women are much more prone to make rash decisions while shopping. Females tend to come back to acquire new clothes items following fashion trends which as a rule drastically change every season due to the fast-fashion industry.
Using platforms like Facebook, Instagram, Youtube, Twitter, and many others depending on the part of the world ( for example in China local population dominantly using the media platform Weibo), many stores and companies are daily busy with creating new headlines with catchy phrases and flashy pictures to draw the attention of the public.
In recent years the average person owns as many things as a whole family of 5 people twenty years ago. Therefore, the sum of waste from the same average person increased so much that it is really hard to estimate how to get rid of it in a most environment-friendly way because doing so costs immense money.
Research might bring some light to questions about why we continue buying things we don`t really need and keep ourselves in this loop of endless consumerism. Expensive items some celebrity wears on the cover of a magazine or annoying ad often repeated on the screens of TV on commercial breaks. This work will focus on what kind of marketing strategies are especially successful to maintain an illusion that people always need something.