Study on sport event management of MotoGp in China
Ye, Yingshi (2020)
Ye, Yingshi
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202101261514
https://urn.fi/URN:NBN:fi:amk-202101261514
Tiivistelmä
In this study I analyzed the reasons of MotoGP fail in China 12 years ago, and summarize the
changing of Chinese motorcycle market. The purpose of the study is to show the development of
Chinese environment, discuss the possibility of holding MotoGP in China.
MotoGP, the biggest event of on-track motorcycle racing, attracts millions of fans all over the
world, but still does not have Chinese station. This thesis highlights the concept of giant event
management and financial benefits, analyzing the possibility of holding MotoGP again in China.
The thesis begins by giving an overview of MotoGP’s structure, literature on mega event
management and impacts of holding a mega event.
Data analysis method is by mean of literature research. Based on related articles and journals, establishes my theoretical framework to support this study. It also synthesizes the opinions from specialists and previous articles. Finally, it gives some new feedback and suggestions to Chinese government and the MotoGP league as well.
Main result of this study shows that holding MotoGP in China is available. In financial and
motorsport culture, Chinese market had changed a lot.
The study suggested that relevant organizations strengthen the well knowing of MotoGP in China and make plans to promote MotoGP into the Chinese market. To improve the possibility of MotoGP entering into China, relevant organization should carry out MotoGP popularization activities, support Motorsport promotion in areas without MotoGP foundation, and maintain good operation of vehicle manufacturers to improve the quality of existing MotoGP to ensure longevity.
changing of Chinese motorcycle market. The purpose of the study is to show the development of
Chinese environment, discuss the possibility of holding MotoGP in China.
MotoGP, the biggest event of on-track motorcycle racing, attracts millions of fans all over the
world, but still does not have Chinese station. This thesis highlights the concept of giant event
management and financial benefits, analyzing the possibility of holding MotoGP again in China.
The thesis begins by giving an overview of MotoGP’s structure, literature on mega event
management and impacts of holding a mega event.
Data analysis method is by mean of literature research. Based on related articles and journals, establishes my theoretical framework to support this study. It also synthesizes the opinions from specialists and previous articles. Finally, it gives some new feedback and suggestions to Chinese government and the MotoGP league as well.
Main result of this study shows that holding MotoGP in China is available. In financial and
motorsport culture, Chinese market had changed a lot.
The study suggested that relevant organizations strengthen the well knowing of MotoGP in China and make plans to promote MotoGP into the Chinese market. To improve the possibility of MotoGP entering into China, relevant organization should carry out MotoGP popularization activities, support Motorsport promotion in areas without MotoGP foundation, and maintain good operation of vehicle manufacturers to improve the quality of existing MotoGP to ensure longevity.