Crypto Assets for Wealth Management: an Analysis of the Financial System and Private Bankers' Clientele
Kachan de Freitas Soares, Leda Maria (2020)
Kachan de Freitas Soares, Leda Maria
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061819096
https://urn.fi/URN:NBN:fi:amk-2020061819096
Tiivistelmä
We have already started experiencing the transformations brought by the Fourth Industrial Revolution, characterized by breakthroughs in the digital, physical and biological fields occurring in an exponential speed. This new chapter brings complex advances and innovations, which not only show evolution in the production system, but are merging in a promising way for maximizing our quality of life and creating opportunities of universal impact for authorities, managers, leaders, and citizens of all backgrounds.
In the set of key technological innovations, projects challenging the traditional economic model are emerging fast, with their essence being Bitcoin and its underlying network, blockchain. The objective was to analyze the feasibility of their implementation, investment ideas and consumer adoption, based on their performance, reliability, risks, and legal compliance.
A qualitative approach was conducted as a mono method. Data was collected through archival research, action research and grounded theory, aimed at finding definitions for the Bitcoin and blockchain related concepts, as well as their industry, latest updates, and policy making. The same strategies were followed for describing the market demand and consumer approaching dynamics.
The outcome reflects mostly upsides on the performance of Bitcoin in recent times, though indicating that it is not a safe haven asset and that immediate applicability is not a prospect, whereas future implementation could be practical in various levels of the financial system. The technologies’ promising future suggests a positive scenario for investments now, being taken into account the contemplation of their high-risk nature. The discussion and future recommendations include exploring outside-in marketing approach strategies.
In the set of key technological innovations, projects challenging the traditional economic model are emerging fast, with their essence being Bitcoin and its underlying network, blockchain. The objective was to analyze the feasibility of their implementation, investment ideas and consumer adoption, based on their performance, reliability, risks, and legal compliance.
A qualitative approach was conducted as a mono method. Data was collected through archival research, action research and grounded theory, aimed at finding definitions for the Bitcoin and blockchain related concepts, as well as their industry, latest updates, and policy making. The same strategies were followed for describing the market demand and consumer approaching dynamics.
The outcome reflects mostly upsides on the performance of Bitcoin in recent times, though indicating that it is not a safe haven asset and that immediate applicability is not a prospect, whereas future implementation could be practical in various levels of the financial system. The technologies’ promising future suggests a positive scenario for investments now, being taken into account the contemplation of their high-risk nature. The discussion and future recommendations include exploring outside-in marketing approach strategies.