Create its brand when you are influencer, known: strategic opportunity : Caroline Receveur (Wandertea & RECC Paris)
Cassan, Hubert (2020)
Cassan, Hubert
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061718995
https://urn.fi/URN:NBN:fi:amk-2020061718995
Tiivistelmä
Nowadays, social networks are very present in our lives, especially in the life of the author. On these online platforms, more precisely on Instagram, there are these personalities who have a huge success with the population, called "Influencers". They are seen as the new means of communication. Today, brands are very often using them to increase their sales, to increase the traffic of potential customers, to increase their notoriety. Sometimes, some of them use their communities for their own business. This is where the author's motivation to work on this subject came from.
The main goal of this thesis is to prove, to demonstrate that being an influencer is a strategic opportunity when you want to create your own business. The author also wants to know, the key factors that make Instagram, the most used social media in the field of communication. And finally, with the help of a case study about a French woman influencer, founder of two companies, the researcher wants to analyze and understand how she became one of the most influential women in France.
The quantitative method was chosen through a questionnaire. This one was carried out in order to find out everyone's opinion about the two companies of Caroline Receveur. The results were very useful and in accordance with the research questions.
After all this research and analysis, the author is able to answer his research questions. Being known allows you to make your brand known as well, the two are linked. It is therefore obviously strategic to be influencer in the creation of one's brand.However, communication is not everything, you have to be innovative, creative and, most importantly, determined. Instagram is in constant improvement, the platform creates many features to differentiate itself from others and also to best meet the needs of its users.
The main goal of this thesis is to prove, to demonstrate that being an influencer is a strategic opportunity when you want to create your own business. The author also wants to know, the key factors that make Instagram, the most used social media in the field of communication. And finally, with the help of a case study about a French woman influencer, founder of two companies, the researcher wants to analyze and understand how she became one of the most influential women in France.
The quantitative method was chosen through a questionnaire. This one was carried out in order to find out everyone's opinion about the two companies of Caroline Receveur. The results were very useful and in accordance with the research questions.
After all this research and analysis, the author is able to answer his research questions. Being known allows you to make your brand known as well, the two are linked. It is therefore obviously strategic to be influencer in the creation of one's brand.However, communication is not everything, you have to be innovative, creative and, most importantly, determined. Instagram is in constant improvement, the platform creates many features to differentiate itself from others and also to best meet the needs of its users.