Building a business model portfolio: Case Heila Ltd
Virtanen, Anne (2020)
Virtanen, Anne
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202002042029
https://urn.fi/URN:NBN:fi:amk-202002042029
Tiivistelmä
The use of local food is increasing among consumers. There are existing B2C markets available but the B2B markets are struggling with various challenges related to the product quantity, quality and delivery options among others. For the Baltic Sea Region (BSR) countries, an ongoing project tries to discover methods and solutions to create sustainable B2B business models for local food supply chain throughout the countries.
The purpose of the business model is to describe the business activities required to create value for the customers and revenues for the company. This thesis focused on creating multi-sided business models to the local food distributor starting its operation in B2B market. The action research was conducted and combined with an iterative project model as working method. A deductive approach was used during the research to build more accurate and sophisticated business models from the initial high-level plan. The business models were developed using the transactional data combined with discussions throughout the project phase. At the end of the research, the created models were fitted to the business model portfolio to provide a visual overview of the current situation of B2B models for the distributor.
Comparison of the business model data was done against the recommendations created in the second phase of the BSR project. This provided additional information regarding the models, recommendations and the identification of stakeholders and their tasks towards the BSR project to use
The purpose of the business model is to describe the business activities required to create value for the customers and revenues for the company. This thesis focused on creating multi-sided business models to the local food distributor starting its operation in B2B market. The action research was conducted and combined with an iterative project model as working method. A deductive approach was used during the research to build more accurate and sophisticated business models from the initial high-level plan. The business models were developed using the transactional data combined with discussions throughout the project phase. At the end of the research, the created models were fitted to the business model portfolio to provide a visual overview of the current situation of B2B models for the distributor.
Comparison of the business model data was done against the recommendations created in the second phase of the BSR project. This provided additional information regarding the models, recommendations and the identification of stakeholders and their tasks towards the BSR project to use