Marketing plan for a hair salon
Ylimartimo, Iida; Lehtinen, Jenna (2019)
Ylimartimo, Iida
Lehtinen, Jenna
2019
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019112722926
https://urn.fi/URN:NBN:fi:amk-2019112722926
Tiivistelmä
The purpose of this thesis is to develop a marketing plan for hair salon Elmeri, whose owner Sari Ylimartimo is the commissioner of the work. The case company does not currently have any formal marketing plan which serves a disadvantage compared to the competitors. The aim is to create ways of marketing the salons services for a new younger customer base and to maintain and increase the company’s profitability.
The authors took the circumstances of a small business into consideration when writing this thesis. To reach these mentioned goals, we have first gone through the company’s current situation through analyses and specified the problems of why the company is not currently where it would want to be.
Preliminary data for the research is based on an interview with the company’s owner, customer questionnaire and observation of competitors situations. Knowledge basis consists of strategy analysis, different theoretical research methods and carefully chosen marketing methods.
Implementation plan of the thesis consists of social media marketing plan for the most part. The implementation will take also into consideration customer relationship marketing as well. As a result of the thesis the commissioner will receive a detailed description of the hair salons current situation, customer base and their needs, as well as in detail written down implementation recommendations with their execution plans. The commissioner will also receive a detailed calculation of the revenue gain when implementing the suggested methods. The business can reach their desired customer segments by following the research.
The authors took the circumstances of a small business into consideration when writing this thesis. To reach these mentioned goals, we have first gone through the company’s current situation through analyses and specified the problems of why the company is not currently where it would want to be.
Preliminary data for the research is based on an interview with the company’s owner, customer questionnaire and observation of competitors situations. Knowledge basis consists of strategy analysis, different theoretical research methods and carefully chosen marketing methods.
Implementation plan of the thesis consists of social media marketing plan for the most part. The implementation will take also into consideration customer relationship marketing as well. As a result of the thesis the commissioner will receive a detailed description of the hair salons current situation, customer base and their needs, as well as in detail written down implementation recommendations with their execution plans. The commissioner will also receive a detailed calculation of the revenue gain when implementing the suggested methods. The business can reach their desired customer segments by following the research.