A Comprehensive Guide for traditional SMEs to enter an E-commerce Market
Hong, Phuoc (2019)
Hong, Phuoc
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019090718260
https://urn.fi/URN:NBN:fi:amk-2019090718260
Tiivistelmä
Nowadays, a traditional business is considered as less effective and heavily costing, it is the time a business seeks for an alternative which is called digital business. There- fore, the purposes of thesis are to help traditional and local SMEs understand the nature of e-commerce in general and give a specific sample as suggestive approach for e- commerce market entry. Besides, the thesis will also encounter few major challenges which were: limitation in capital resources, degree of reliability in practical sample.
To achieve the objectives, this thesis was aiming to answer the following questions:
1. How to establish an effective business plan for Amazon ecommerce market?
2. How to establish a risk-management framework of the ecommerce business?
The thesis was designed two main parts: theoretical findings and empirical application. In the theoretical part, the topics discussed involves e-commerce, Amazon, business analysis and risk management method. In the empirical part, a research approach cho- sen was quantitative methodology. In addition, the empirical research was conducted using the Amazon market data collected from third-party market research platform, such as JungleScout and keywordtool.io. Subsequently, the analysis of market data would be implemented to form the market entry ideas. Lastly, a specific recommenda- tion on Amazon market entry would be given as suggestive approach for SMEs to enter to e-commerce market.
To achieve the objectives, this thesis was aiming to answer the following questions:
1. How to establish an effective business plan for Amazon ecommerce market?
2. How to establish a risk-management framework of the ecommerce business?
The thesis was designed two main parts: theoretical findings and empirical application. In the theoretical part, the topics discussed involves e-commerce, Amazon, business analysis and risk management method. In the empirical part, a research approach cho- sen was quantitative methodology. In addition, the empirical research was conducted using the Amazon market data collected from third-party market research platform, such as JungleScout and keywordtool.io. Subsequently, the analysis of market data would be implemented to form the market entry ideas. Lastly, a specific recommenda- tion on Amazon market entry would be given as suggestive approach for SMEs to enter to e-commerce market.