Business Plan for a Gourmet Pie Shop
Jones, Mark (2018)
Jones, Mark
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018112117676
https://urn.fi/URN:NBN:fi:amk-2018112117676
Tiivistelmä
Author(s)
Mark Jones
Degree programme
Hospitality, Tourism & Experience Management
Report/thesis title
Business plan for a Gourmet Pie Shop Number of pages and appendix pages
37 + 15
The forthcoming thesis was composed by the author to research and understand the process of building a business plan for start-up business. The end product is the result of hours of research to build a business plan that is direct and precise, the plan also includes the triple layered business model canvas to further enforce the concept and can be used as a tool when the company grows. Thus, the business plan focuses on what the author believes to be the most important factors of planning a business.
The objectives of the thesis were to understand the importance of a business plan and learn how to craft one by researching existing literature and developing own model of a business plan. The author believes that the objectives were met, and the product is sufficient to be taken to the next stage.
The main body of work is based on the secondary research done by the author to examine what is a business plan and business model canvas. The author then analysed the main components of what is believed to be the most important facets of the business plan, analysing markets, trends and having a marketing strategy. All the information was gathered from text books, journal articles, government documents and web pages.
The final product is a culmination of the research done and forms a business plan for a Gourmet Pie Shop that is to be set up in Helsinki in the near future. The plan is not a typical business plan in being that it is much shorter and no financial projections. This is more a modern business plan that is more developed to push forward the concept and how it will be a success through research and strategy.
Keywords
Business Plan, Business Model Canvas, Market, Trends, Marketing
Mark Jones
Degree programme
Hospitality, Tourism & Experience Management
Report/thesis title
Business plan for a Gourmet Pie Shop Number of pages and appendix pages
37 + 15
The forthcoming thesis was composed by the author to research and understand the process of building a business plan for start-up business. The end product is the result of hours of research to build a business plan that is direct and precise, the plan also includes the triple layered business model canvas to further enforce the concept and can be used as a tool when the company grows. Thus, the business plan focuses on what the author believes to be the most important factors of planning a business.
The objectives of the thesis were to understand the importance of a business plan and learn how to craft one by researching existing literature and developing own model of a business plan. The author believes that the objectives were met, and the product is sufficient to be taken to the next stage.
The main body of work is based on the secondary research done by the author to examine what is a business plan and business model canvas. The author then analysed the main components of what is believed to be the most important facets of the business plan, analysing markets, trends and having a marketing strategy. All the information was gathered from text books, journal articles, government documents and web pages.
The final product is a culmination of the research done and forms a business plan for a Gourmet Pie Shop that is to be set up in Helsinki in the near future. The plan is not a typical business plan in being that it is much shorter and no financial projections. This is more a modern business plan that is more developed to push forward the concept and how it will be a success through research and strategy.
Keywords
Business Plan, Business Model Canvas, Market, Trends, Marketing