Business Site Selection, Location Analysis, and GIS
Gordon, Kayla (2017)
Gordon, Kayla
Yrkeshögskolan Arcada
2017
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201801061102
https://urn.fi/URN:NBN:fi:amk-201801061102
Tiivistelmä
Starbucks is an American coffee company and coffeehouse franchise who specialize in loose-leaf teas, espressos, café lattes, frappuccino beverages, and pastries and snacks. Dunkin’ Donuts, founded in 1950, is “the world's leading baked goods and coffee chain.” Both are very respectable companies and are dominating the coffee house industry with their products, from filtered coffee drinks to specialty items.
Starbucks and Dunkin Donuts are a few of the companies that use Geographic Information System (GIS) technology to help select their new store location. GIS allows users to visualize, question, analyze, and interpret data to better understand relationships, patterns, and trends for a desired location.
This thesis analyzed how Starbucks and Dunkin Donuts use GIS technologies, which GIS providers are being used, and the benefits of using such software. The aim of this thesis is to explore the factors used in determining business location for Starbucks and Dunkin Donuts and how customer demographics and GIS software play a role in choosing said business location.
The primary research question is: “What are some of the methods used by Starbuck and Dunkin Donuts to find a good business location?” The thesis research is limited to literature discussing GIS software, the demographics of Starbucks and Dunkin Donuts, general industry information regarding Starbucks and Dunkin Donuts, and literature regarding the usage of GIS software by Starbucks and Dunkin Donuts. The material used for the research of this thesis consists of secondary data. Literature discussing GIS methods, used by Starbucks and Dunkin Donuts, for location assistance and GIS software were referred to. Marketing textbooks/literature were referred for researching demographic information. The results discuss the methods used by both Starbucks and Dunkin Donuts by using ArcGIS and Tango Analytics, respectively. For more details, see the Results section of this thesis.
Starbucks and Dunkin Donuts are a few of the companies that use Geographic Information System (GIS) technology to help select their new store location. GIS allows users to visualize, question, analyze, and interpret data to better understand relationships, patterns, and trends for a desired location.
This thesis analyzed how Starbucks and Dunkin Donuts use GIS technologies, which GIS providers are being used, and the benefits of using such software. The aim of this thesis is to explore the factors used in determining business location for Starbucks and Dunkin Donuts and how customer demographics and GIS software play a role in choosing said business location.
The primary research question is: “What are some of the methods used by Starbuck and Dunkin Donuts to find a good business location?” The thesis research is limited to literature discussing GIS software, the demographics of Starbucks and Dunkin Donuts, general industry information regarding Starbucks and Dunkin Donuts, and literature regarding the usage of GIS software by Starbucks and Dunkin Donuts. The material used for the research of this thesis consists of secondary data. Literature discussing GIS methods, used by Starbucks and Dunkin Donuts, for location assistance and GIS software were referred to. Marketing textbooks/literature were referred for researching demographic information. The results discuss the methods used by both Starbucks and Dunkin Donuts by using ArcGIS and Tango Analytics, respectively. For more details, see the Results section of this thesis.