Utilizing Social Media in marketing communication of Mission Goes Global
Jokela, Maijastiina (2016)
Jokela, Maijastiina
Haaga-Helia ammattikorkeakoulu
2016
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604275141
https://urn.fi/URN:NBN:fi:amk-201604275141
Tiivistelmä
This thesis describes social media and its different applications in the business point of view. The thesis consists of two parts: the report part and the product part. In the report part the most relevant themes and topic related to communication planning and social media are explained. The product part has a social media communication plan, which contains tools and ideas, which can be used for communication purposes.
This thesis was conducted for Mission Goes Global, a project in Haaga-Helia, which aims to promote international co-operation when writing thesis. The communication plan was designed to help Mission Goes Global to take as much advantage of social media as possible. The communication plan was designed to suit Mission Goes Global’s needs and to help them become more familiar using social media.
The thesis and the product include information and tips about the basics of social media and communication planning. With examples and ideas it will be easier for the Mission Goes Global team to start communication in a more effective way and achieve their goals as social media users.
The research in this thesis was conducted as an action research and the methods used to collect information were observation and brainstorming. The methods helped to gain knowledge, get new information and to come up with new ideas that could be useful in communication planning.
This thesis was conducted for Mission Goes Global, a project in Haaga-Helia, which aims to promote international co-operation when writing thesis. The communication plan was designed to help Mission Goes Global to take as much advantage of social media as possible. The communication plan was designed to suit Mission Goes Global’s needs and to help them become more familiar using social media.
The thesis and the product include information and tips about the basics of social media and communication planning. With examples and ideas it will be easier for the Mission Goes Global team to start communication in a more effective way and achieve their goals as social media users.
The research in this thesis was conducted as an action research and the methods used to collect information were observation and brainstorming. The methods helped to gain knowledge, get new information and to come up with new ideas that could be useful in communication planning.