American disc golf market analysis – case Obsidian Discs Ltd.
Hyttinen, Nina (2015)
Hyttinen, Nina
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060512620
https://urn.fi/URN:NBN:fi:amk-2015060512620
Tiivistelmä
This thesis analyzes the American disc golf market and business environment. The study is commissioned by a small-size disc golf company from Finland. The objective is to provide practical information and better understanding of the market for the company.
Data for this project was collected by applying mixed research methods and secondary data analysis. In order to gather quantitative data from consumers a web-based questionnaire was conducted. The sample consisted of 361 American respondents. Qualitative data was gathered by interviewing three online disc retailers through e-mail.
The study was able to find answers to the majority of the research questions. The United States is a complex market, and different locations can significantly vary in several factors. Consequently, it would be recommendable for the case company to identify and utilize different supporting organizations regarding internationalization.
Data for this project was collected by applying mixed research methods and secondary data analysis. In order to gather quantitative data from consumers a web-based questionnaire was conducted. The sample consisted of 361 American respondents. Qualitative data was gathered by interviewing three online disc retailers through e-mail.
The study was able to find answers to the majority of the research questions. The United States is a complex market, and different locations can significantly vary in several factors. Consequently, it would be recommendable for the case company to identify and utilize different supporting organizations regarding internationalization.