Crowdfunding for a Novelty Product : Case Study: Goodio Cools
Tuovinen, Tia (2014)
Tuovinen, Tia
Tampereen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014110215142
https://urn.fi/URN:NBN:fi:amk-2014110215142
Tiivistelmä
This thesis uncovers the fairly recently emerged concept of crowdfunding, which in simple terms means collecting funds from a crowd for a certain cause or project via designated online platform. In its current form, crowdfunding emerged first after the financial crisis of 2008, when people needed to find other means of getting capital after the banks were reluctant to lend money. Crowdfunding can be implemented in various ways, which are also explained in this thesis.
The thesis will briefly explain the different methods of crowdfunding, and also offers some example platforms. The biggest emphasis of the thesis is on Equity based crowdfunding, which means buying shares of a company via a crowdfunding platform. Equity based crowdfunding is explained in more detail, and few platforms that operate in Finland are introduced.
At the end of the thesis there is also an equity based crowdfunding project, along with a report on the planning and implementing of said project. This Finnish crowdfunding project called Goodio Cools is a specialty consumer product by a Finnish startup, aiming primarily for the Finnish market. Therefore the whole thesis focuses specifically on equity crowdfunding in Finland, excluding the legal matters concerning the topic. My role in Goodio Cools was solely to help executing the project and to work as a marketing manager in the Crowdfunding process. I have no ownership or work background in the company.
The aim of this thesis is to provide the reader with info on the whole concept of crowdfunding, its different aspects, and to give some examples of each. The project report is to give insight on equity-based crowdfunding and the project planning and implementation behind the scenes. Perhaps the example case of Goodio Cools can help future projects and investors to see if crowdfunding is the most successful means of getting funded.
The thesis will briefly explain the different methods of crowdfunding, and also offers some example platforms. The biggest emphasis of the thesis is on Equity based crowdfunding, which means buying shares of a company via a crowdfunding platform. Equity based crowdfunding is explained in more detail, and few platforms that operate in Finland are introduced.
At the end of the thesis there is also an equity based crowdfunding project, along with a report on the planning and implementing of said project. This Finnish crowdfunding project called Goodio Cools is a specialty consumer product by a Finnish startup, aiming primarily for the Finnish market. Therefore the whole thesis focuses specifically on equity crowdfunding in Finland, excluding the legal matters concerning the topic. My role in Goodio Cools was solely to help executing the project and to work as a marketing manager in the Crowdfunding process. I have no ownership or work background in the company.
The aim of this thesis is to provide the reader with info on the whole concept of crowdfunding, its different aspects, and to give some examples of each. The project report is to give insight on equity-based crowdfunding and the project planning and implementation behind the scenes. Perhaps the example case of Goodio Cools can help future projects and investors to see if crowdfunding is the most successful means of getting funded.