Marketing communications plan for RelationshipGames
Nguyen, Hoang Quy (2013)
Nguyen, Hoang Quy
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121621469
https://urn.fi/URN:NBN:fi:amk-2013121621469
Tiivistelmä
There is no doubt to admit that marketing communications are the key element for every kind of business to reach audiences and to improve brand’s reputation. Since the development of marketing after years and regular changes in market, companies need to make a plan for marketing campaign in different ways that is appropriate for their business condition.
The aim of this thesis is to define integrated marketing communications term (IMC) and to deploy a social media & PR strategy for the case company RelationshipGames. For the young history of RelationshipGames, the company is still in developing period before achieving good position in game industry.
In order to fulfill the research for this study, data collection is conducted through primary sources like representatives interviews and secondary data such as text books, electric journals and reports.
This plan was built respectively from general concepts into deep details of marketing communication. During progress of doing this study, important discussion and decisions were made between the author and RelationshipGames CEO Mari Parviainen to establish a proper plan for current the company’s situation. Hopefully, this study contributes valuable ideas to their future plan.
The aim of this thesis is to define integrated marketing communications term (IMC) and to deploy a social media & PR strategy for the case company RelationshipGames. For the young history of RelationshipGames, the company is still in developing period before achieving good position in game industry.
In order to fulfill the research for this study, data collection is conducted through primary sources like representatives interviews and secondary data such as text books, electric journals and reports.
This plan was built respectively from general concepts into deep details of marketing communication. During progress of doing this study, important discussion and decisions were made between the author and RelationshipGames CEO Mari Parviainen to establish a proper plan for current the company’s situation. Hopefully, this study contributes valuable ideas to their future plan.