Sushi Days in Mikkeli
Chervinskiy, Ivan; Kotelnikov, Vladimir (2013)
Chervinskiy, Ivan
Kotelnikov, Vladimir
Mikkelin ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305097453
https://urn.fi/URN:NBN:fi:amk-201305097453
Tiivistelmä
Main purpose of this thesis is creation of a few Sushi events. Main theme is Japanese cuisine and Sushi in general. There was an additional task- to increase customer loyalty to new product as a new lunch by creation a popular event in restaurant Dexi. This event was conducted also for familiarization all Dexi’s customers with Sushi and Sushi-eating culture. First event was made only for professionals in hospitality industry, concretely for Cumulus Hotel employees.
In theoretical part, we considered problem points and main duties in organization of perfect events, marketing tools and the most common research methods such as literature searches, talking with people, focus groups, personal interviews. There are processes of creation events, taking and analyzing feedback in practical part. Our practical work divided on two parts –event in Huveretki, and event in Dexi.
There is experience of creation a new lunch in Dexi, as a new product in our final part. Results also contain all analyzed data from feedback. As additional result here we have experience of creation new type of events in Mikkeli, obtained, and checked data about bad and good points in this project. Finally, we conducted few methods to improve our events, and create various excellent ways to make them perfect at all.
In theoretical part, we considered problem points and main duties in organization of perfect events, marketing tools and the most common research methods such as literature searches, talking with people, focus groups, personal interviews. There are processes of creation events, taking and analyzing feedback in practical part. Our practical work divided on two parts –event in Huveretki, and event in Dexi.
There is experience of creation a new lunch in Dexi, as a new product in our final part. Results also contain all analyzed data from feedback. As additional result here we have experience of creation new type of events in Mikkeli, obtained, and checked data about bad and good points in this project. Finally, we conducted few methods to improve our events, and create various excellent ways to make them perfect at all.