Creating a Business Plan for a Start-up Business Consultancy in Namibia
von Wietersheim, Julia (2011)
von Wietersheim, Julia
Tampereen ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201103283631
https://urn.fi/URN:NBN:fi:amk-201103283631
Tiivistelmä
The objective of this Thesis is to investigate the process of creating an extensive Business Plan and thereby to practically apply the theory studied during the Degree Programme of International Business. To achieve this objective, a practical business plan for a start-up Business Consultancy in Namibia (called VW-Business Consulting) is created, which at the same time provides a deeper understanding of the current demand for, and awareness of, business consulting companies in Namibia.
An online survey as well as numerous secondary researches were conducted in order to answer some key questions concerning consulting needs and survival chances of a business consulting firm, such as VW-Business Consulting, in the Namibian market. By means of observation, tabular and cross-tabular analyses as well as studying secondary forecasts, the following results were found: the greatest demand, and therefore VW-Business Consulting’s choice of key service, is for Strategic and Organizational Development Consulting. The focus target market are small to medium sized enterprises (SMEs) as they reveal to represent the highest demand.
In general, the Namibian market presents an open niche for a number of different business consulting services besides strategic and operational development consulting, such as marketing, financial and human resource management consulting. Many companies, and especially SMEs, however, do not make use of consulting services for reasons which could not be established through this research.
The business plan developed in this Thesis will be used as a guideline to establish a business in Namibia and it will serve as a document to apply for initial financial aid. The confidence that VW-Business Consulting will have a high chance of survival in the Namibian market, with the potential to grow and expand rapidly has grown through-out the writing process of this Thesis.
An online survey as well as numerous secondary researches were conducted in order to answer some key questions concerning consulting needs and survival chances of a business consulting firm, such as VW-Business Consulting, in the Namibian market. By means of observation, tabular and cross-tabular analyses as well as studying secondary forecasts, the following results were found: the greatest demand, and therefore VW-Business Consulting’s choice of key service, is for Strategic and Organizational Development Consulting. The focus target market are small to medium sized enterprises (SMEs) as they reveal to represent the highest demand.
In general, the Namibian market presents an open niche for a number of different business consulting services besides strategic and operational development consulting, such as marketing, financial and human resource management consulting. Many companies, and especially SMEs, however, do not make use of consulting services for reasons which could not be established through this research.
The business plan developed in this Thesis will be used as a guideline to establish a business in Namibia and it will serve as a document to apply for initial financial aid. The confidence that VW-Business Consulting will have a high chance of survival in the Namibian market, with the potential to grow and expand rapidly has grown through-out the writing process of this Thesis.